Optimal Dimensions for YouTube Videos

• 426 x 240 (240p)
• 640 x 360 (360p)
• 854 x 480 (480p)
• 1280 x 720 (720p) - most common
• 1920 x 1080 (1080p) - most common
• 2560 x 1440 (1440p)
• 3840 x 2160 (2160p)

*Max file size is 128gb*

*Aspect ratio is 16:9* - This is default and should not have to be changed.

Accepted file formats:

• .MOV
• .MPEG4
• MP4 
• .AVI
• .WMV
• .MPEGPS
• .FLV
• 3GPP
• WebM

Break up long videos into multiple videos to increase the chances of viewers watching the entire piece of content.
 

Best YouTube Practices

• Use an intro & outro that contains Smithers branding (can be catered to each division)
• Include call to action somewhere in the video to encourage further engagement
• Respond to any comments
• Keep video quality at a professional level
• Make sure video description contains many keywords
• Create an interesting thumbnail
• Make sure to include keyword tags for the video

1. Channel keywords
2. Video title
3. Video description
4. Video tags
5. Video quality
6. User experience metrics
7. Watch time
8. Views
9. Thumbnails
10. Closed Captions