In 2022 European print and printed packaging will total some €159.2 billion, down from the €173.0 billion of 2017. Going forward there will be some recovery, reaching €165.3 billion in constant value by 2027. Overall print volume continues its inexorable decline in Europe, the 10.1 trillion A4 prints of 2022 is down by over 21% since 2017 and will decline to 9.5 trillion in 2027.
The Future of European Print to 2027
shows a mixed picture for the next five years for print providers and their suppliers. The current massive ‘Printflation’ impact on paper, inks, plates, energy and transport is pushing prices higher in 2022, but this will have the impact of depressing demand in publications and graphic print as inflation hits consumers and economic recession and uncertainty hits marketing and print budgets. The war in Ukraine has had a devastating impact for Ukrainian print and packaging providers, as well as pushing Russian volumes lower. There are knock-on effects in Eastern Europe and the impacts of sanctions on Russia and uncertainty about energy availability and prices is impacting the supply of print across Europe.
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What will you discover?
- An in-depth look at demand for printed products, and how the changing market will affect this: a greater proportion of packaging and labels will continue to grow through to 2027, while publications and graphics are expected to see further falls
- Several paper mills have ceased production, citing the spike in energy and transport costs creating supply chain difficulties for many paper-based products; there is detailed analysis on how this will affect the industry longer term.
The Smithers methodology
- Europe has an established place as a fulcrum for technical innovation in print and it is one of the most important regional markets for printed products. This report includes detailed profiling of the most important trends and drivers and how these will impact 27 major countries in Europe for the five years to 2027
- In-depth analysis on the fastest growing end-use applications and value-adding options for the print industry.
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets. This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
Who should buy the report?
About the author
- Print equipment manufacturers
- Ink formulators and suppliers of other consumables
- European print service providers
- Paper and substrate suppliers
- Consultants and analysts
Sean Smyth has spent more than 25 years in senior technology and management positions for print businesses across the supply chain. Sean has extensive experience in digital printing. In his time with Smithers, Sean has authored many off-the-shelf market studies and has provided strategic consultancy services to a range of clients across the value chain.