“We realized our clients were looking for something more flexible,” said Mike Kuebler, Technical Director, Smithers Pira. “When they’re developing something new, they need some wiggle room to test out a few options rather than stick to a rigid specification. So we made that happen with our new Exploration Day offering.”
Customers now have the option to hire the lab for a day’s worth of experimental testing. The packages are customizable based on needs but typically include specific piece(s) of equipment and operation and consultation from of our experts.
“When you’re working on something new, you need the space and flexibility to test and experiment,” said Kuebler. “Our intent here is to create an environment where our customers’ new ideas aren’t limited by finite protocols. We want to give them the freedom to move around the lab, explore their options, and learn something new that propels their idea forward.”
The new offering lets customers define their own priorities and tinker with different configurations and setups of their strapping and packing methods over the course of the day. This is especially helpful for customers who are debuting a new product that may have different packaging needs, undergoing a sustainability initiative, or making another change that their core packaging structure may not accommodate.And because the laboratory is private and secured, customers can count on their new ideas being kept completely confidential.
“This is about developing and testing new ideas,” said Kuebler. “They can come back for a formal validation testing protocol later, once they’ve created a system that they’re confident will pass. For now, we just want to give our customers room to experiment and learn something.”
To learn more about this new offering and schedule lab time, contact Tim Rice at (517) 322-2400 or email@example.com.