Three ways your brand can benefit from Amazon’s new testing certification

Last fall, Amazon announced a new Vendor Packaging Initiative for packages over a certain size, leading many vendors to change their approach or seek out package and distribution testing for the first time.

“This is a big change for a lot of vendors,” said Michael Kuebler, Technical Director, Smithers Pira. “It’s unfamiliar territory. But this process offers a lot of value for vendors in ways they may not expect.”

Investing in the distribution testing required by the new Amazon certification offers several potential benefits:

1. It can eliminate delays.

If a package repeatedly fails to safely deliver its contents to their final destination, you may be forced to stop selling that product until you can solve the problem. While it can take weeks to figure out packaging issues in the field, laboratory testing can uncover problems and identify solutions quickly. Thinking ahead and investing in testing can save you costly delays and allow you to ship your items confidently from day one.

2. It can preserve your brand’s reputation.

There are real consequences to repeatedly sending inadequate packaging through the supply chain. 58% of online shoppers say that product damage would discourage them from ordering from that company again. 39% say the same about packaging damage. However, when you invest in laboratory testing and eliminate these costly issues, your customers trust you to safely deliver their order every time.

3. It can save money.

While it may seem counterintuitive, superfluous packaging is a common misstep for vendors who are new to e-commerce. Testing can help determine whether an oversized box or extra packaging material are really necessary, and the experts can recommend a more streamlined and cost-effective approach.

In an upcoming webinar, Kuebler takes a deep dive into a real-world case study showing how distribution testing saved time and money for a client seeking Amazon certification. Kuebler’s team ran an everyday CPG product through a first round of testing and uncovered an unexpected failure.

“Instead of sending our client back to the drawing board, we made a pretty minor experimental tweak to the packaging and ran a second round of testing,” said Kuebler. “Not only did the packaging pass with flying colors, our client will ultimately save money with the modified design.”

The webinar includes:

  • An in-depth look at what Amazon testing entails
  • Detailed photographs from every step of the testing process, including the product failure and how it was solved
  • A breakdown of all costs and potential savings of your different options

The webinar is scheduled for Thursday, May 2, and will last approximately one hour.

Register here 

To learn more about Amazon testing or to schedule your testing, contact Tim Rice at