Magazine Insert and Sachet Testing

Smithers Pira's magazine give-away and sachet burst testing is recognized by leading publishers, contract packers, sachet manufacturers and marketing companies as the definitive way of demonstrating the robustness of small sample packaging before acceptance for insertion into magazines and periodicals.

Smithers Pira magazine sachet testingDeveloped 25 years ago at the request of a major publishing company, Smithers Pira's magazine insert and sachet testing measures the durability of promotional magazine give-away samples for shipment through the supply chain. Magazine sachet testing avoids burst sachets, damaged give-aways and costly wastage of magazine bundles or even pallet loads. 

The test has a proven track record of identifying sample packs that are likely to fail in distribution so that they can be re-worked or refined before being inserted into magazines and being distributed.Turnaround is fast - testing can be completed within 48 hours of test request and is recognized as definitive.

The Smithers Pira Sachet and Give-away Test Protocol

The Smithers Pira magazine sachet and give-away test realistically simulates the physical hazards experienced by give-away samples from point of insertion into the magazine to point of sale. The test protocol consists of three distinct physical tests performed sequentially:

  1. Dynamic compression test, representing the binding and trimming forces occurring in magazine production.
  2. A series of drop tests on complete bundles of magazines, representing impacts that occur during manual handling of stacks of magazines in distribution.
  3. Static compression (stack) testing representing the loads applied to stacks of magazines during storage in bulk before delivery.

During testing samples are inspected to examine material and seal strength - both of these factors are vital in developing packs suitable for magazine insertion. Other issues are equally important, including product fill level and viscosity, location of the sample within the magazine and the size and weight of the magazine itself - these are all key to the overall performance in distribution and all are assessed through the Smithers Pira test. No other test sequence assesses this full range of performance parameters.

To ensure the most accurate testing, we commonly ask for the following information prior to starting the testing program:

  • The magazine format and size
  • Number of pages
  • Location of sachet or give-away 

If the type of magazine associated with the give-away is not known at the time of testing, then 'Range Testing' can be requested. The sachet or give-away is tested in a 50 page title and a 450 page title to provide an assurance of performance across the normal range of magazine weights and sizes.

Most Common Product Types:

  • Sachets
  • Bags and Pouches
  • Bottles
  • Gift items
  • Kids give-aways
  • Holiday promotions
  • Blister packs

Magazine Test Clients

  • Hearst Magazines
  • Conde Nast
  • Time Inc
  • Sampling Innovations
  • Arcade Marketing
  • Johnson & Johnson
  • Procter & Gamble
  • Estee Lauder
  • Bioplan
  • L`Oreal

To request a quote, please click on the button at the top of the page or contact one of our experts. Our team will contact you to understand the full scale of the testing you require.