PackSmart: It's Not Easy Being Green... Or Is It?

Highlights from Smithers Pira's Sustainability in Packaging 2014

At Smithers Pira's recent Sustainability in Packaging conference, GreenBlue's Sustainable Packaging Coalition (SPC) and Smithers Pira, in association with Packaging Digest, announced a new partnership to create a joint event offering the most up-to-date information and strategic intelligence for the sustainable packaging industry.

To be held annually, the first joint edition is slated for March of 2015. Building off of the success of Sustainability in Packaging and GreenBlue's SPC Spring Conference, the event will serve the needs of the entire supply chain from feedstock and material suppliers, to converters and brand owners and other end users.

"Smithers Pira and Packaging Digest are very excited to be working with the SPC to create the must-attend event for the sustainable packaging supply chain. The SPC has an impressive reputation and a very strong understanding of the challenges and opportunities facing the industry today," said John Lewinski, head of US Events for Smithers Pira. "By joining together, the business executives, R&D leaders, government policy makers, stakeholders, and investors that make up the key audiences for the SPC and Smithers Pira will have more opportunities to build strategic relationships and greater access to the most current research and information."

More than 200 packaging leaders were on hand at the 8th annual Sustainability in Packaging conference March 5-7 in Orlando, FL to hear from brand owners, designers and industry stakeholders like Amcor, Aveda, Bonsucro, Flexible Packaging Association, Happy Family Brands, Herman Miller, Method, OtterBox, Pearlfisher, Procter & Gamble, Safeway, Tetra Pak, Waste Management, Zappos and many others. April Crow, ‎Global Sustainability Director, Packaging at The Coca-Cola Company and Jill Boughton, ‎President & CEO, W2Worth provided the keynote addresses. 

Attendees engaged with their fellow attendees on topics like how to design your package to avoid waste - including food waste; is flexible packaging really sustainable; plastic recycling; what's next on the path to extended producer responsibility and how do we keep trash out of our oceans.

Following Sustainability in Packaging, conference sponsor and Smithers Pira member Travis Carter of Unisource Worldwide said the event illustrated to him that 'you can't do it alone. A sustainable supply chain (one that is a revenue driver for your company) requires a team working in concert - suppliers, partners, stakeholders - everyone who touches the product through inception to end-user."