The Brand Owner Trends Report: Consumer Packaging to 2018

Packaging has the unique opportunity and ability to support brand values, create a competitive point of difference and allow brand owners to add significant value.

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Product detail
Product type: Market report
Date of publication: 27 Sep 2013
Product format: Digital Copy, Hard Copy
Number of pages: 195
Number of tables: 93
Number of figures: 5
Forecast range: 2013-2018

The Brand Owner Trends Report: Consumer Packaging to 2018 examines how brand owners measure the purpose and function of packaging to assess the strength of a brand and how packaging can itself build brand strength. With an assessment of 30 end-use categories within the consumer packaging industry, this new report provides a guide to the relationship between branding and packaging strategies, the impact of new technologies, changing consumer attitudes, and opportunities for brand owners, converters and suppliers.

Description

FIND OUT ABOUT:

  • Key branding and packaging strategies and consumer packaging industry attributes in 30 end-use categories
  • The decision-making process for choosing packaging, based on consumer packaging trends
  • Consumer packaging industry opportunities to 2018 for food, beverages, personal care and other non-food consumer goods

METHODOLOGY

The Brand Owner Trends Report: Consumer Packaging to 2018 is based on a combination of in-depth primary and secondary research. Primary research included interviews with managers of leading global brands and key players across the packaging value chain, including packaging converters and raw material suppliers. Secondary research was based on extensive literature analysis, including access to unparalleled databases of magazines, journals and conference papers, as well as Smithers Pira's packaging reports and industry forecasts. This unique report provides an unrivalled depth of market intelligence.

WHAT'S INCLUDED IN THE REPORT?

  • Exclusive branding and packaging strategies and brand strength insight based on extensive primary research
  • Key information on brand and packaging attributes as well as consumer packaging trends in 30 end-use categories
  • Strategic analysis of how brand managers assess brand strength, and the decision-making process for packaging

HOW WILL THIS MARKET INTELLIGENCE REPORT BENEFIT YOU?

  • Gain an in-depth understanding of consumer packaging trends and how brand managers are shaping the packaging industry with strategic forecasts and scorecards to 2018
  • Find out about global consumer packaging trends affecting the consumer packaging industry, including product and technology developments, changing consumer attitudes and the brand manager today and in five years
  • Get a quantitative assessment of branding and packaging strategies, packaging performance and forecasts for how this will develop to 2018

WHO SHOULD BUY THIS REPORT?

  • Brand managers
  • Packaging converters
  • Packaging designers
  • Raw material suppliers
  • Equipment and machinery suppliers
  • Industry consultants and analysts

WHAT'S INCLUDED IN THE PRICE?

  • One hard copy of the report sent to you on publication date
  • Digital copy with searchable PDF
  • Global intranet licence allowing everyone in your organisation access to the study

Table of Contents

EXECUTIVE SUMMARY

  • Packaging performance by end use
  • ↘↘ Opportunities to strengthen packaging performance to 2018

INTRODUCTION AND METHODOLOGY 

  • Introduction
  • Scope
  • ↘↘ Food
  • ↘↘ Beverages
  • ↘↘ Personal care
  • ↘↘ Other non-food
  • Methodology
  • Definitions
  • ↘↘ What is a brand?
  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • >> Functional
  • >> Differential
  • >> Ethical
  • >> Financial
  • >> Visual performance

MEASURING BRAND STRENGTH

  • Definition of brand strength
  • ↘↘ The role of the brand manager
  • ↘↘ Competitive analysis
  • ↘↘ Brand value
  • ↘↘ Brand performance
  • ↘↘ Packaging elements
  • ↘↘ How brand strength is measured
  • Brand strength scorecard
  • ↘↘ Packaging in the marketing mix
  • ↘↘ Product
  • ↘↘ Price
  • ↘↘ Place
  • ↘↘ Promotion
  • ↘↘ Packaging
  • Marketing mix scorecard
  • Trends to 2018

MEASURING THE PERFORMANCE OF PACKAGING 

  • How packaging performance is measured
  • Packaging performance scorecard
  • ↘↘ Measuring the importance of packaging performance in brand strength
  • ↘↘ Trends to 2018

FOOD PACKAGING TRENDS TO 2O18

  • Chilled dairy products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Yellow fats
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Chilled convenience foods
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Cereals
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Confectionery
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Ice-cream
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Savoury snack products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Sweet and savoury spreads
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Sauces and condiments
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Baby food
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Pet food
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

BEVERAGE PACKAGING TRENDS TO 2018

  • Carbonated soft drinks
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Water
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Juice and juice drinks
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Beer and cider
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Wine, spirits and FABs
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Sports and energy drinks
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Hot beverages
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

PERSONAL CARE PACKAGING TRENDS TO 2018

  • Hair care
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Skin and sun care
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Colour cosmetics
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Fragrances
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Bath products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Men's grooming
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Oral care
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

OTHER NON-FOOD CONSUMER GOODS TRENDS TO 2018

  • Laundry products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Household cleaning products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Over-the-counter pharmaceuticals
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • DIY/car/gardening products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Tobacco products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

IMPLICATIONS AND OPPORTUNITIES FOR SUPPLIERS, CONVERTERS AND BRAND OWNERS TO 2018

  • Opportunities related to packaging performance
  • Other trends and opportunities
  • Embracing the private label threat
  • Technological advancements
  • Regulatory opportunities
  • Emerging markets
  • Sustainability on the agenda
  • Meeting consumer needs through functional packaging
  • Cross-category innovation
  • Carbonated soft drinks
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Water
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Juice and juice drinks
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Beer and cider
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Wine, spirits and FABs
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Sports and energy drinks
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Hot beverages
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

PERSONAL CARE PACKAGING TRENDS TO 2018

  • Hair care
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Skin and sun care
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Colour cosmetics
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Fragrances
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Bath products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Men's grooming
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Oral care
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

OTHER NON-FOOD CONSUMER GOODS TRENDS TO 2018

  • Laundry products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Household cleaning products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Over-the-counter pharmaceuticals
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • DIY/car/gardening products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018
  • Tobacco products
  • ↘↘ Market trends
  • ↘↘ Brand attribute scorecard
  • ↘↘ Packaging attribute scorecard
  • ↘↘ Opportunities for product innovation
  • ↘↘ Opportunities for packaging innovation
  • ↘↘ Trends to 2018

IMPLICATIONS AND OPPORTUNITIES FOR SUPPLIERS, CONVERTERS AND BRAND OWNERS TO 2018

  • Opportunities related to packaging performance
  • Other trends and opportunities
  • Embracing the private label threat
  • Technological advancements
  • Regulatory opportunities
  • Emerging markets
  • Sustainability on the agenda
  • Meeting consumer needs through functional packaging
  • Cross-category innovation

Tables and Figures

  • Packaging performance elements
  • Roles of a brand manager
  • Brand measurement criteria
  • Elements of the marketing mix
  • Focus areas for improving brand strength
  • Packaging performance scorecard
  • Packaging trends to 2018

CHILLED DAIRY PRODUCTS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

YELLOW FATS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

CHILLED CONVENIENCE FOODS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

CEREALS 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

CONFECTIONERY

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

ICE-CREAM

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018Savoury snack products
  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

SWEET AND SAVOURY SPREADS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

SAUCES AND CONDIMENTS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

BABY FOOD 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

PET FOOD

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

CARBONATED SOFT DRINKS 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

WATER 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

JUICE AND JUICE DRINKS 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

BEER AND CIDER

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

WINE, SPIRITS AND FLAVOURED ALCOHOLIC BEVERAGES 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

SPORTS AND ENERGY DRINKS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

HOT BEVERAGES

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

HAIR CARE

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

SKIN AND SUN CARE 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

COLOUR COSMETICS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

FRAGRANCES

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

BATH PRODUCTS 

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

MEN'S GROOMING

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

ORAL CARE

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

LAUNDRY PRODUCTS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

HOUSEHOLD CLEANING PRODUCTS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

OTC PHARMACEUTICALS

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

DIY/CAR/GARDENING

  • ↘↘ Brand strength attributes
  • ↘↘ Packaging performance attributes
  • ↘↘ Trends and opportunities to 2018

TOBACCO PRODUCTS 

  • ↘↘ Brand strength attributes
  • ↘↘ packaging performance attributes
  • ↘↘ trends and opportunities to 2018