Demands from consumers, retailers and producers are driving growth in sustainable nonwovens market

The global consumption of sustainable nonwovens in 2017 is 3.7 million tonnes or 94.8 billion square metres valued at $14.1 billion – and is due for rapid growth through to 2022, says a new Smithers Pira report.

According to Smithers Pira’s new nonwovens report – The Future of Sustainable Nonwovens to 2022 – sustainability in the nonwovens industry is becoming a major focus for consumers, retailers and producers, the sustainable nonwovens market is smaller, but growing faster, especially in the more mature markets of Western Europe and North America.

The drive for sustainable products and processes in all markets has been growing for the last two decades. For some markets, it has been the fear of global warming driving change, for others, the uncertainty of future petroleum supply and cost, and for others the overflowing landfills. Whatever the driving force, many in the global community desire more sustainable products.The nonwovens industry is no different and, in fact, may be even more driven to develop sustainable products due to its high level of dependency on disposable products, many of which are among the most visible products in the world, such as disposable baby diapers and disposable wipes. Consumers, retailers and governments have all viewed these products with questions, desires and sometimes demands.

Phillip Mango report author

The nonwovens market is further analysed by production process technology, both formation technologies (such as drylaid, spunlaid, airlaid, and wetlaid) and bonding technologies (such as needlepunched, spunlace or hydroentangled, thermal bonded and latex or chemical bonded).

For sustainable nonwovens, drylaid, with spunlace and needlepunch favoured for sustainable nonwovens, leads all processes. In 2012 drylaid accounted for 1.2 million tonnes of sustainable nonwovens, growing to 2.2 million tonnes in 2017; with an annual growth rate of 13.0%. By 2022 drylaid will account for 3.2 million tonnes (or over 61% of all sustainable nonwovens in 2022).

Spunlaid is the second largest process used to process sustainable nonwovens; not because existing products are sustainable, but because this process is currently so large and so important in the nonwovens industry. The cost effectiveness and performance advantages make this technology very difficult to displace; it is more likely that solutions such as recycling and biopolymer raw materials will be found to preserve its usefulness in sustainable nonwovens.

Airlaid is third in usage for sustainable nonwovens. This low energy, low waste process relies heavily on the most sustainable raw material (wood pulp) and is, on average, the most sustainable process. Unfortunately, not all products can be made with airlaid; lightweight (less than 45 g/m2) hydrophobic products are very difficult and expensive. Additionally, global airlaid capacity is limited and expansion is slow.

The Future of Sustainable Nonwovens to 2022 is based on an in-depth combination of primary and secondary research. Primary research included interviews with key market and technical staff across the world value chain for the nonwovens industry. This is supported by an extensive literature analysis of published product launches, converting and machinery innovations to create a global perspective; combined with Smithers own market intelligence and critical analysis.

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The Future of Sustainable Nonwovens to 2022 is available for £4,500.

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Smithers Pira is the worldwide authority on packaging, paper and print industry supply chains. Established in 1930, Smithers Pira provides strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.