To examine the reasons behind this growth, Smithers Pira have produced a new market report, The Future of Personal Care Packaging to 2018. This new study analyses the global market for personal care packaging, including cosmetics and toiletries. The report focuses particularly on the overall personal care industry, and provides data on personal care packaging markets by world region, including market value forecasts through to 2018 for 13 major countries.
According to The Future of Personal Care Packaging 2018, there are a number of drivers and trends driving packaging demand. These include brand owners reacting to a consumer requirement for more environmentally-friendly products and packaging by using more natural ingredients and recycled packaging. The report also states that ageing populations and the growing popularity of male grooming are key factors.
In terms of geography, the US is the largest national market for personal care packaging, with a 14.8% total market share in 2012. Japan is the second largest national market, followed by Brazil and China. Asia-Pacific is the largest regional market with one-third of global value, followed by Western Europe and North America. India, China and Brazil are the fastest growing countries, and China is set to become the world's largest personal care packaging market during the forecast period. North America, Western Europe and Japan are relatively mature markets and are forecast to show below-average growth rates.
According to the report, rigid plastic is the most used material for packaging personal care products, accounting for over half of the total market value in 2012. This material is also used to produce pumps, sprays and other closing fixtures. Glass is the second largest material category, followed by flexible packaging and board. Rigid materials are expected to continue to grow at a rate above market average during the forecast period, while metal is forecast to experience the lowest growth.
When it comes to pack types, plastic bottles are set to outperform all others, according to the new report. Plastic bottles and jars account for the largest share of personal care packaging with 27.8% of total market value in 2012. Cosmetics cases and pumps and sprays are also forecast to grow ahead of the market average rate. On the other hand, metal containers are expected to lose further market share.
Skincare is the biggest product category within personal care packaging, accounting for a value share of 22.6% in 2012. This growth will be driven by a growth in demand for facial care and anti-aging products in particular. Hair care and colour cosmetics are the next largest sectors with respective value shares of 19.0% and 18.9%.
The Future of Personal Care Packaging is available now for £3,555 until the 31st of January. To find out more about the report and how your company can benefit from a global usage licence, please contact: Heather Adams (US) T: +1 207 781 9632 or Bill Allen (UK) T: +44 (0)1372 802086.