The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2024

The global market for anti-counterfeiting, brand protection and security packaging will reach $3.09 billion in 2019. Innovation and increased demand – especially in supply chain security applications – will see market growth at an annual rate of 4.4% through to 2024; driving total value to $4.05 billion in that year.

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Product detail
Product type: Market report
Date of publication: 13 May 2019
Product format: Digital, Hard Copy
  • The globalisation of distribution, combined with rising concerns over counterfeit goods, is stimulating greater demand for anti-counterfeiting solutions.
     
  • The digitalisation of logistics and e-commerce trade is also posing a challenge for manufacturers of physical security components of how to form a link to the online world.
     
  • As the landscape for tracing and authenticating products via packaging evolves there is a need for new alliance with technology providers.
     
  • Simultaneously there will be shifts in the type of security solution needed, and moves toward more integrate multi-function anti-counterfeiting features.

Description

Our exclusive content:

  • Exclusive data forecasts for anti-counterfeiting and brand protection features in packaging across 2014-2024
  • Expert insight into the changing needs of this technology-driven sector
  • In-depth profiles of key market trends for brand protection packaging and unmet demands in the current marketplace

What methodology is used?

This Smithers study has a dual foundation in an extensive programme of both primary and secondary research. Primary research included refinement of Smithers Pira’s databases on global and national packaging and print databases, supported by interviews with key individuals at leading companies across the label printing value chain.

Secondary research includes full scrutiny of trade press, company websites and press releases, and frequent attendance at all major print industry trade shows and conferences. This is combined with wider analysis of national and supranational legislation, overall economic forecasts, changing retail patterns, environmental imperatives, and technology developments in print and retail.

What will you discover?

  • Historic, current and forecast demand for all key anti-counterfeiting components
  • How new business models and end-user demands are redefining the market
  • What the six key unmet demands are for the industry through to 2024

Who should buy this report?

  • Supplier of security packaging solutions
  • Converters and technology integrators
  • Coding and marking print suppliers
  • Logistics and distribution companies
  • Industry consultants and analysts

Table of Contents

Executive summary

Introduction and methodology

  • Objectives
  • Scope and definitions
  • Market segmentation
    • Technology coverage
      • Tamper-evident devices              
      • Product authentication
      • Track-and-trace               
      • Anti-theft
    • End-use coverage
    • Geographic coverage
  • Methodology
  • Glossary of terms

Market and technology trends 2019–2024

  • Industry overview
    • Types of threats
      • Counterfeiting
      • Diversion
      • Product tampering
      • Theft
    • Scope of counterfeiting
    • Brand protection stakeholders
      • Counterfeiters
      • Brand-owners
      • Distribution channels
      • Retailers
      • Consumers
      • Government
  • Trends
    • eCommerce outpacing overall retail sales growth
    • Counterfeiting moves from offline to online
    • Trade war
    • Terminology
    • Increased stakeholder collaboration
    • Forensic features authenticated via smart phone
    • Optical to digital
    • Brand Protection to IP
    • B-to-C distribution
    • Regulations
  • Technology
    • Track-and-Trace
    • Online Brand Protection       63
    • Platforms
    • Holograms
    • Alternatives for RFID and barcodes
    • Consumer interaction
    • Product fingerprinting
  • Obstacles
    • Awareness
    • Near absence of cause and effect
    • Unclear definition of potential technical solutions

Anti-counterfeiting packaging feature markets 2019–2024

  • Introduction
  • Dedicated tamper-evident devices
    • Perforated openings
      • Bridges
      • Automatic external band
      • Automatic internal band
      • Tear-off band
    • Shrink sleeve wrap
    • Induction sleeves
    • Blister packs
    • Tear tapes
    • Adhesives
    • Special seals
  • Product authentication
    • Holograms/DOVIDs
    • Substrates
      • Labels
      • Tamper-evident labels
    • Inks
      • Fluorescent and phosphorescent inks
      • Infrared up-converting inks
      • Thermochromic inks
      • Optically variable inks (OVIs)
      • Pearlescent varnishes
      • Conductive inks
      • Photochromic inks
    • Digital watermarks
  • Track-and-trace
    • Coding
      • Linear
      • Stacked               
      • Combined or 2D
      • Matrix
      • QR code
    • Radio frequency identification (RFID)
      • NFC
      • Printed electronics
  • Anti-theft labels and tags
    • Anti-theft technologies market forecast to 2022
    • Electronic article surveillance (EAS)
      • Magnetic systems
      • Acousto-magnetic (AM) tags
      • Radio-frequency (RF) systems
      • Microwave systems
    • Forensic marks 
      • Chemical taggants
      • Biological/DNA taggants
      • Isotope ratios
      • Micro-taggants
      • Synthetically produced fluids
      • Smart packaging

Anti-counterfeiting packaging end-use application markets 2019–2024

  • Introduction
    • Food
    • Beverages
    • Cosmetics
    • Pharmaceuticals
      • Falsified Medicine Directive                204
    • Drug Supply Chain Security Act
    • Other national traceability programs
    • Other consumer goods
    • Apparel       
      • Luxury goods
      • Electronics and computer equipment
      • Sporting goods
      • Tobacco
      • Music, entertainment and software
    • Industrial
      • Automotive and aviation
      • Electronics components       

Anti-counterfeiting packaging geographic markets 2014–2024

  • Introduction
  • Western Europe
    • France
    • Germany
    • Italy
  • Eastern Europe
    • Russia
  • North America
    • Canada
    • US
  • South and Central America          242
    • Brazil
  • Asia
    • China
    • India
    • Japan
  • Middle East
  • Africa
  • Australasia

Unmet needs in anti-counterfeiting, brand protection and security packaging

  • Introduction
  • Technology-centric approach
  • Consumer attitude towards authentication
  • Blockchain, AI, and Machine Learning
  • IoT and 5G
  • Evidence for risk-based authentication
  • A multifunction solution to multiple problems

Tables and Figures

List of tables and figures

  • Summary of developing technologies for brand protection, anti-counterfeiting and security packaging market needs
  • Global brand protection market by technology, 2014, 2019 and 2024 forecast ($ million)
  • Global brand protection market by technology, percentage value share, 2019
  • Global brand protection market by end-use sector, percentage value share, 2019
  • Global brand protection market by geographic region, percentage value share, 2019
  • Comparison of technology markets 2019 vs 2024 report
  • Comparison of end-use markets 2019 vs 2024 report
  • Comparison of geographic markets 2019 vs 2024 report
  • Threats to brand equity
  • Share of countries affected by counterfeiting
  • Share of countries supplying counterfeits
  • US Customs and Border Protection (CBP) 10-year interceptions chart
  • Trends in context
  • Kurz TrustSeal
  • Holoptica HoloQR
  • Bayer CapSeal authentication
  • Nintendo encrypted QR code
  • Multifunctional label by Securikett
  • Plain tobacco package
  • Global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Flexi-Cap Plus
  • Amcor InTact - NFC connected overcap
  • Global brand protection market by technology, 2014–19 and 2024 forecast ($ million)
  • Pharma-Tac Plus and Pharma-Comb labels
  • Security Booklet Label  
  • Global brand protection market for dedicated tamper-evident technologies, 2014–19 and 2024 forecast ($ million)
  • Global brand protection market for product authentication technologies, 2014–19 and 2024 forecast ($ million)
  • 2D data matrix and QR code
  • Tesa scribos VeoMark M
  • Touchcode
  • Xerox Printed Memory
  • Xerox Printed Memory label
  • Global brand protection market for track-and-trace technologies, 2014–19 and 2024 forecast ($ million)
  • Global brand protection market for anti-theft technologies, 2014–19 and 2024 forecast ($ million)
  • Global brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • Food: global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Food: global brand protection market by region, 2014–19 and 2024 forecast ($ million)
  • Beverages: global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Beverages: global brand protection market by region, 2014–19 and 2024 forecast ($ million)
  • Cosmetics: global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Cosmetics: global brand protection market by region, 2014-2019 and 2024 forecast ($ million)
  • Pharmaceuticals and healthcare: global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Pharmaceuticals and healthcare: global brand protection market by region, 2014–19 and 2024 forecast ($ million)
  • Other consumer goods: global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Other consumer goods: global brand protection market by region, 2014–19 and 2024 forecast ($ million)
  • Industrial: global brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Industrial: global brand protection market by region, 2014–19 and 2024 forecast ($ million)
  • Global brand protection market by geographic region, 2014–19 and 2024 forecast ($ million)
  • Western Europe brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Western Europe brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • Eastern Europe brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Eastern Europe brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • North America brand protection market by function, 2014–19 and 2024 forecast ($ million)
  •  North America brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • South and Central America brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • South and Central America brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  •  Asia brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Asia brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • Middle East brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Middle East brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • Africa brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Africa brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • Australasia brand protection market by function, 2014–19 and 2024 forecast ($ million)
  • Australasia brand protection market by end-use sector, 2014–19 and 2024 forecast ($ million)
  • Hologram with QR code or 2d data matrix
  • Summary of developing technologies for brand protection, anti-counterfeiting and security packaging market needs