The Future of Printed Signage in an Electronic World to 2024

In 2019, the market for printed signage worldwide will reach a value of $43.3 billion, with a total of 10.88 billion metres square of signage and point-of-sale media printed.

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Product detail
Product type: Market report
Date of publication: 05 Mar 2019
Product format: Hard copy, Digital copy
Number of tables: Over 120
  • This market is forecast to return to marginal growth across the next five years, with output rising at a rate of 1.0% year-on-year to reach 11.43 billion metres square in 2024. 
  • As this happens, print service providers and signage users are adjusting to a new more dynamic retail environment creating an impetus of innovation and new efficiencies in production. The impact of these changes is tracked and assessed critically in this authoritative new Smithers Pira study The Future of Printed Signage in an Electronic World to 2024.
  • With a comprehensive global data set this report provides a key strategic planning aid for wide-format print equipment manufacturers, consumable suppliers, and printers of signage.

description

Our exclusive content:

  • Exclusive data forecasts of the demand for 11 formats by value and volume of printed signage from 2014-2024
  • In-depth analysis of the impact of evolution in retail, e-commerce, and electronic signage on future use of printed media
  • Profiling of key developments in wide-format equipment, inks and substrates.

What methodology is used?

The research methodology for this report incorporated a combination of desk research and fieldwork, with a focus on primary sources; including interviews with leading individuals, companies and trade associations in the signage printing industry. This was then combined with Smithers Pira’s existing database of statistics and trends in the global paper and print industry to produce an authoritative forecast for current and future growth by value and volume.

All of the secondary and primary information generated in the other stages was re-assessed using the Delphi market research technique. This included critical insight from Smithers Pira’s network of industry experts around the world, to moderate the research findings and ensure the highest possible degree of accuracy.

What will you discover?

  • Historic, current and forecast demand for all key formats of interior and exterior printed signage, in over 120 tables and data figures
  • What the impact of competition from electronic media and e-commerce will be on the use of physical signage and point-of-sale media through to 2024
  • How evolving retail trends in 15 major companies will shape the future of this lucrative print segment
  • Current and future use of different print processes in signage work, including the ongoing growth and innovation in wide-format inkjet

Who should buy this report?

  • Manufacturers of wide-format and signage print equipment
  • Ink and signage substrate suppliers
  • Print service providers
  • Suppliers of finishing equipment
  • Industry consultants, investors, and analysts

table of contents

Executive summary

  • Market trends
  • Technology trends
  • Electronic signage
  • Printed signage markets 2019-2024
    • End-use applications
      • Location
      • Format
      • Substrates
    • Geographic markets

Introduction and methodology

  • Overview
  • Objectives
  • Scope
  • Definitions
    • Types of signage
      • Interior
      • Exterior
    • Print processes
      • Offset lithography
      • Inkjet
      • Screen
      • Other print processes
    • Printing substrates
    • Geographical markets
  • Methodology
    • Desk research
    • Primary research
    • Delphi Technique
  • Exchange rates
  • Glossary of terms

Market trends and drivers for printed signage 2019-2024

  • Overview
    • Informational signage
    • Promotional signage
  • World economic outlook
  • Signage in retail environments
    • Signage for smaller retail outlets
    • Seasonal marketing campaigns
    • Changing shopping habits in Asia
    • Internet sales: ‘showrooming’ and 'webrooming'
    • Globalisation of brand identities
  • Technology advances
    • Wide-format presses
    • Inks
      • Solvent-borne
      • UV-curable
      • Latex (waterborne)
      • Special effects
    • Media/substrates
    • Web-to-print platforms for inkjet

The impact of electronic signage 2019-2024

  • Overview
    • Digital signage technologies
    • Screens
    • Projection
    • Other
  • Outlook 2019-2024
    • Digital signage technology trends
    • Market trends: printed vs digital
      • New signage opportunities from digital
      • Threats to printed signage
      • Opportunities for printed signage
      • Printed and digital in combination

Signage print markets by print process, 2019-2024

  • Overview
  • Print costs of analogue vs digital processes
  • PoS/signage printing process markets
    • Sheetfed offset litho
      • Regional demand for offset litho printed signage
      • Demand for offset litho printed signage by venue
    • Screen
      • Regional demand for screen printed signage
      • Demand for screen printed signage by venue
    • Inkjet
      • Regional demand for inkjet printed signage
      • Demand for inkjet printed signage by venue
      • Wide-format and flatbed inkjet printers
    • Other
      • Regional demand for other print process printed signage
      • Demand for other print process printed signage by venue
    • Inkjet inks and fluids
      • Solventborne
      • Waterborne and latex
      • UV-curable
      • Dye sublimation
      • Other print processes
  • PoS/signage substrate markets
    • Substrates for indoor signage
    • Substrates for outdoor signage

Signage print markets by print product, 2019-2024

  • Overview
  • Indoor and outdoor PoS/signage markets
    • Indoor PoS signage markets
    • Outdoor PoS signage markets
  • PoS/signage product markets
    • Posters (inc backlit displays)
      • PoP displays
      • Temporary PoP displays
      • Semi-permanent PoP displays
      • Permanent PoP displays
    • Decals/transfers
    • Billboards
    • Banners, flags and backdrops
    • Vehicle/fleet graphics
    • Corporate graphics, exhibition and trade show materials
    • Building wraps/other graphics
    • Sails, hot air balloons, marquees, & other

Geographic markets for signage print 2014-2024

  • Overview
  • Western Europe
    • France
      • Economic overview
      • Signage market trends
    • Germany
      • Economic overview
      • Signage market trends
    • Italy
      • Economic overview
      • Signage market trends
    • Spain
      • Economic overview
      • Signage market trends
    • UK
      • Economic overview
      • Signage market trends
  • Eastern Europe
    • Poland
      • Economic overview
      • Signage market trends
    • Russia
      • Economic overview
      • Signage market trends
  • Middle East
  • Africa
  • North America
    • Canada
      • Economic overview
      • Signage market trends
    • US
      • Economic overview
      • Signage market trends
  • Latin America
    • Brazil
      • Economic overview
      • Signage market trends
    • Mexico
      • Economic overview
      • Signage market trends
  • Asia
    • China
      • Economic overview
      • Signage market trends
    • India
      • Economic overview
      • Signage market trends
    • Japan
      • Economic overview
      • Signage market trends
  • Australasia

tables and figures

Tables & figures

  • FIGURE 0.1 Global printed PoS/signage output by product, 2018 (million m2) xi
  • FIGURE 0.2 Growth in global total printed PoS/signage output by country, 2014-24 (% annual change, million m2)            xiii
  • FIGURE 0.3 Growth in global total printed signage output by application, 2014-24 (annual change, %)              xviii
  • FIGURE 0.4 Growth in global total printed signage output by print process 2014-24 (annual change) xx
  • FIGURE 0.5 Growth in global total printed signage output by substrate, 2014-24 (annual change)     xxi
  • TABLE 1.1 Exchange rates for major countries under review, 2014-2024 (=$1) 11
  • TABLE 2.1 The global economy, 2014-24f    17
  • TABLE 2.2 Historical and forecast real GDP growth trends, 2014-24f (%)         18
  • TABLE 2.3 Global population and GDP shares, 2014-24f (%)           19
  • TABLE 3.1 Global digital signage market trends, ($ billion)             43
  • FIGURE 3.1 Global digital signage revenue by region, 2018 (% share by value) 43
  • FIGURE 3.2 Electronic signage sales by application, 2018 (%)         43
  • FIGURE 3.3 Sample picture of an electronic PoS/signage concept  46
  • FIGURE 3.4 Sample picture of an electronic window signage concept             46
  • FIGURE 3.5 Sample picture of an electronic shelf label signage concept         47
  • TABLE 5.7 Posters: printing output by region, 2014-24 (million m²) 106
  • TABLE 5.8 Temporary PoP displays: printing output by region, 2014-24 (million m²)        108
  • TABLE 5.9 Semi-permanent PoP displays: printing output by region, 2014-24 (million m²) 110
  • TABLE 5.10 Permanent PoP displays: printing output by region, 2014-24 (million m²)      112
  • TABLE 5.11 Decals/transfers: printing output by region, 2014-24 (million m²) 114
  • TABLE 5.12 Billboards: printing output by region, 2014-24 (million m²)           118
  • TABLE 5.13 Banners, flags and backdrops: printing output by region, 2014-24 (million m²)               121
  • TABLE 5.14 Vehicle/fleet graphics: printing output by region, 2014-24 (million m²)         124
  • TABLE 5.15 Corporate graphics, exhibition and trade show materials: printing output by region, 2014-24 (million m²)        126
  • TABLE 5.16 Building wraps/other graphics: printing output by region, 2014-24 (million m²)             128
  • TABLE 5.17 Sails, hot air balloons, marquees, other: printing output by region, 2014-24 (million m²) 129
  • TABLE 6.1 PoS/signage printing output by geographic market, 2014-24 ($ million, current prices & exchange rates)           132
  • TABLE 6.2 PoS/signage printing output by geographic market, 2014-24 ($ million, constant 2017 prices & exchange rates) 133
  • TABLE 6.3 PoS/signage printing output by geographic market, 2014-24 (million m²)        133
  • TABLE 6.4 Western Europe: PoS/signage printing output by process type, 2014-24         135
  • TABLE 6.5 Western Europe: indoor PoS/signage printing output by process type, 2014-24               135
  • TABLE 6.6 Western Europe: outdoor PoS/signage printing output by process type, 2014-24             136
  • TABLE 6.7 Western Europe: PoS/signage printing output by product type, 2014-24         137
  • TABLE 6.8 Western Europe: PoS/signage printing output by substrate type, 2014-24       138
  • TABLE 6.9 France: economic trends, 2014-24f              141
  • TABLE 6.10 France: PoS/signage printing output by process type, 2014-24     143
  • TABLE 6.11 France: indoor PoS/signage printing output by process type, 2014-24           144
  • TABLE 6.12 France: outdoor PoS/signage printing output by process type, 2014-24         144
  • TABLE 6.13 Germany: economic trends, 2014-24f        148
  • TABLE 6.14 Germany: PoS/signage printing output by process type, 2014-24  149
  • TABLE 6.15 Germany: indoor PoS/signage printing output by process type, 2014-24       150
  • TABLE 6.16 Germany: outdoor PoS/signage printing output by process type, 2014-24     151
  • TABLE 6.17 Italy: economic trends, 2014-24f 153
  • TABLE 6.18 Italy: PoS/signage printing output by process type, 2014-24         154
  • TABLE 6.19 Italy: indoor PoS/signage printing output by process type, 2014-24              155
  • TABLE 6.20 Italy: outdoor PoS/signage printing output by process type, 2014-24            155
  • TABLE 6.21 Spain: economic trends, 2014-24f              157
  • TABLE 6.22 Spain: PoS/signage printing output by process type, 2014-24       159
  • TABLE 6.23 Spain: indoor PoS/signage printing output by process type, 2014-24             159
  • TABLE 6.24 Spain: outdoor PoS/signage printing output by process type, 2014-24          160
  • TABLE 6.25 UK: economic trends, 2014-24f 162
  • TABLE 6.26 UK: PoS/signage printing output by process type, 2014-24           164
  • TABLE 6.27 UK: indoor PoS/signage printing output by process type, 2014-24 164
  • TABLE 6.28 UK: outdoor PoS/signage printing output by process type, 2014-24              165
  • TABLE 6.29 Eastern Europe: PoS/signage printing output by process type, 2014-24         167
  • TABLE 6.30 Eastern Europe: indoor PoS/signage printing output by process type, 2014-24               167
  • TABLE 6.31 Eastern Europe: outdoor PoS/signage printing output by process type, 2014-24            168
  • TABLE 6.32 Eastern Europe: PoS/signage printing output by product type, 2014-24         169
  • TABLE 6.33 Eastern Europe: PoS/signage printing output by substrate type, 2014-24      169
  • TABLE 6.34 Poland: economic trends, 2014-24f            170
  • TABLE 6.35 Poland: PoS/signage printing output by process type, 2014-24     171
  • TABLE 6.36 Poland: indoor PoS/signage printing output by process type, 2014-24           172
  • TABLE 6.37 Poland: outdoor PoS/signage printing output by process type, 2014-24        172
  • TABLE 6.38 Russia: economic trends, 2014-24f            173
  • TABLE 6.39 Russia: PoS/signage printing output by process type, 2014-24      174
  • TABLE 6.40 Russia: indoor PoS/signage printing output by process type, 2014-24            175
  • TABLE 6.41 Russia: outdoor PoS/signage printing output by process type, 2014-24         175
  • TABLE 6.42 Middle East: PoS/signage printing output by process type, 2014-24              176
  • TABLE 6.43 Middle East: indoor PoS/signage printing output by process type, 2014-24    177
  • TABLE 6.44 Middle East: outdoor PoS/signage printing output by process type, 2014-24 177
  • TABLE 6.45 Middle East: PoS/signage printing output by product type, 2014-24              178
  • TABLE 6.46 Middle East: PoS/signage printing output by substrate type, 2014-24           179
  • TABLE 6.47 Africa: PoS/signage printing output by process type, 2014-24       180
  • TABLE 6.48 Africa: indoor PoS/signage printing output by process type, 2014-24            181
  • TABLE 6.49 Africa: outdoor PoS/signage printing output by process type, 2014-24          181
  • TABLE 6.50 Africa: PoS/signage printing output by product type, 2014-24      182
  • TABLE 6.51 Africa: PoS/signage printing output by substrate type, 2014-24    182
  • TABLE 6.52 North America: PoS/signage printing output by process type, 2014-24          184
  • TABLE 6.53 North America: indoor PoS/signage printing output by process type, 2014-24 184
  • TABLE 6.54 North America: outdoor PoS/signage printing output by process type, 2014-24             185
  • TABLE 6.55 North America: PoS/signage printing output by product type, 2014-24         185
  • TABLE 6.56 North America: PoS/signage printing output by substrate type, 2014-24       186
  • TABLE 6.57 US: economic trends, 2014-24f  188
  • TABLE 6.58 US: PoS/signage printing output by process type, 2014-24           188
  • TABLE 6.59 US: indoor PoS/signage printing output by process type, 2014-24 189
  • TABLE 6.60 US: outdoor PoS/signage printing output by process type, 2014-24              189
  • TABLE 6.61 Canada: economic trends, 2014-24f           190
  • TABLE 6.62 Canada: PoS/signage printing output by process type, 2014-24    190
  • TABLE 6.63 Canada: indoor PoS/signage printing output by process type, 2014-24          191
  • TABLE 6.64 Canada: outdoor PoS/signage printing output by process type, 2014-24        192
  • TABLE 6.65 Latin America: PoS/signage printing output by process type, 2014-24           193
  • TABLE 6.66 Latin America: indoor PoS/signage printing output by process type, 2014-24 193
  • TABLE 6.67 Latin America: outdoor PoS/signage printing output by process type, 2014-24               194
  • TABLE 6.68 Latin America: PoS/signage printing output by product type, 2014-24           194
  • TABLE 6.69 Latin America: PoS/signage printing output by substrate type, 2014-24         195
  • TABLE 6.70 Brazil: economic trends, 2014-24f              196
  • TABLE 6.71 Brazil: PoS/signage printing output by process type, 2014-24       197
  • TABLE 6.72 Brazil: indoor PoS/signage printing output by process type, 2014-24             197
  • TABLE 6.73 Brazil: outdoor PoS/signage printing output by process type, 2014-24          198
  • TABLE 6.74 Mexico: economic trends, 2014-24f           199
  • TABLE 6.75 Mexico: PoS/signage printing output by process type, 2014-24    199
  • TABLE 6.76 Mexico: indoor PoS/signage printing output by process type, 2014-24          200
  • TABLE 6.77 Mexico: outdoor PoS/signage printing output by process type, 2014-24        201
  • TABLE 6.78 Asia: PoS/signage printing output by process type, 2014-24         201
  • TABLE 6.79 Asia: indoor PoS/signage printing output by process type, 2014-24               202
  • TABLE 6.80 Asia: outdoor PoS/signage printing output by process type, 2014-24            202
  • TABLE 6.81 Asia: PoS/signage printing output by product type, 2014-24         203
  • TABLE 6.82 Asia: PoS/signage printing output by substrate type, 2014-24      204
  • TABLE 6.83 China: economic trends, 2014-24f             205
  • TABLE 6.84 China: PoS/signage printing output by process type, 2014-24       206
  • TABLE 6.85 China: indoor PoS/signage printing output by process type, 2014-24            206
  • TABLE 6.86 China: outdoor PoS/signage printing output by process type, 2014-24          207
  • TABLE 6.87 India: economic trends, 2014-24f              208
  • TABLE 6.88 India: PoS/signage printing output by process type, 2014-24        208
  • TABLE 6.89 India: indoor PoS/signage printing output by process type, 2014-24             209
  • TABLE 6.90 India: outdoor PoS/signage printing output by process type, 2014-24           209
  • TABLE 6.91 Japan: economic trends, 2014-24f             210
  • TABLE 6.92 Japan: PoS/signage printing output by process type, 2014-24       211
  • TABLE 6.93 Japan: indoor PoS/signage printing output by process type, 2014-24            211
  • TABLE 6.94 Japan: outdoor PoS/signage printing output by process type, 2014-24          212
  • TABLE 6.95 Australasia: PoS/signage printing output by process type, 2014-24 213
  • TABLE 6.96 Australasia: indoor PoS/signage printing output by process type, 2014-24     213
  • TABLE 6.97 Australasia: outdoor PoS/signage printing output by process type, 2014-24  214
  • TABLE 6.98 Australasia: PoS/signage printing output by product type, 2014-24               214
  • TABLE 6.99 Australasia: PoS/signage printing output by substrate type, 2014-24            215