The Future of Digital vs Offset Printing to 2024

The total market for analogue and digital printing combined will grow at a CAGR of 1.3%, reaching $862 billion by 2024.

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Product detail
Product type: Market report
Date of publication: 26 Apr 2019
Product format: Digital Copy, Hard Copy
Number of tables: Over 140
  • Web offset printing will decline; however there is strong growth in inkjet printing and modest growth elsewhere, which results in overall market growth.

  • Inkjet technology is being driven by the adoption of very high productivity presses, particularly in the corrugated printing sector; the ongoing improvement of both continuous and sheetfed inkjet printers; and the expansion of the addressable market into other areas.

  • Electrophotographic printing has seen a switch from monochrome overprinting to full-colour printing.

  • Offset printing processes benefit from increased productivity, and there are parts of the market becoming competitive in short run printing.

description

Our exclusive content:

  • Qualitative and quantitative five-year market forecasts broken down by process technology, raw material, end use, and geography
  • In-depth analysis of the main technology trends and the key issues affecting the digital and analogue printing markets
  • Over 140 tables and figures of industry data based on primary and secondary research.

What methodology is used?

The Future of Digital vs Offset Printing to 2024 uses primary research, together with cross-checking against secondary sources. The technique is a combination of top-down and bottom-up approaches. The market data presented in this report has been developed from the extensive Smithers Pira databases, with primary research sources and discussions with leading players across the supply chain.

In addition to primary and secondary research, this report includes economic forecasts, demographic and population changes, literacy rates, educational policies, legislation, environmental pressures, and technology developments in print and the wider IT and communication sector.

What will you discover?

  • In-depth analysis of key market drivers and trends for both digital and analogue printing
  • A thorough breakdown of markets for both digital and analogue print technologies by technology type and application, including forecasts to 2024
  • Exclusive industry data based on primary research, including interviews with key participants in marketing, sales, production, and product development for the entire print supply chain.

Who should buy this report?

  • Raw material suppliers
  • Paper, ink and consumables suppliers
  • Product managers and engineers
  • Print equipment suppliers
  • Print users and publishers
  • Packaging converters
  • Brand owners and retailers
  • Industry consultants and analysts.

table of contents

Executive summary. 1

  • Overview.. 1
  • Developments in digital printing technologies. 3

Introduction and methodology. 6

  • Report scope. 6
  • Report objectives. 6
  • Methodology. 7
  • Scope & definitions. 7
    • List of definitions. 9
    • Abbreviations and glossary of terms. 9
  • Exchange rates. 10

The top line. 11

  • Overview.. 11
    • Demand for Print 12
    • Print product categories. 20
      • Publication print 22
      • Graphic print 27
      • Packaging & label print 31
  • Selling prices of digital and analogue print 35
  • Digital is different 38
  • The press is not enough. 40

Cutting-edge technology developments. 42

  • Overview.. 43
  • Print quality. 44
  • Enabling technologies. 45
    • Workflow.. 48
  • Digital printing. 53
    • Electrophotography. 54
    • Inkjet 56
      • Inkjet head developments. 56
      • Inkjet ink and fluid developments. 59
      • High-speed inkjet presses. 67
      • Narrow-web inkjet 69
      • Wide-format inkjet printing. 70
      • High-speed flatbed printers. 70
      • Sheetfed inkjet presses. 70
  • Offset lithography. 73
    • Formal benchmarking to improve performance. 73
    • Heatset web offset 73
    • Coldset web offset 73
  • Flexography. 74
    • Flexo prepress and plates. 74
    • Flexo proofing. 74
    • Plate technology. 74
    • Plate mounting. 74
    • Anilox roller 74
    • Flexo inks. 74
    • Flexo presses. 75
    • Standardised flexo printing. 75
  • Gravure printing. 76

Run length and print cost developments. 77

  • Overview.. 77
  • Run-length developments. 78
  • Print cost trends. 78
    • Consumables. 78
    • Web to print, printer automation and other efficiencies. 78
    • Hybrid Printing. 78
    • Print company effects. 78

Analogue vs digital print market data. 79

  • Print process trends. 79
    • Analogue print 83
      • Sheetfed litho. 85
      • Heatset web offset 87
      • Coldset 88
      • Flexography. 90
      • Gravure. 91
      • Other analogue print processes. 94
    • Digital print 98
      • Electrophotography. 102
      • Inkjet 106
  • Product printing trends. 110
    • Books. 110
    • Magazines. 125
    • Newspapers. 140
    • Catalogues. 155
    • Directories. 170
    • Advertising print 185
    • Commercial print 200
    • Transactional print 215
    • Security print 227
    • Labels. 244
    • Packaging. 260

Opportunities and future outlook. 277

  • Overview.. 277
  • Cost reduction/adding value. 277
  • How printers choose processes. 277
  • Changes in growth print sectors (e.g. corrugated) 277
  • Crossover and competition (e.g. flexo system providers moving into inkjet) 277
  • Opportunities and threats across the industry. 278

tables and figures

List of Figures

  • FIGURE 0.1 Litho, analogue and digital print market development 2014–24, in value and volume terms (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent 1
  • FIGURE 0.2 Global digital printing penetration by product category, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent 2
  • FIGURE 2.1 Global printing output by product category, 2014–24 (% share by value, constant 2017 basis) 17
  • FIGURE 2.2 Global printing output by product category, 2014–24 (% share by volume, A4 prints or equivalent) 18
  • FIGURE 2.3 Global printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 19
  • FIGURE 2.4 Global printing output by print process, 2014–24 (billion A4 prints) or equivalent) 19
  • FIGURE 2.5 Digital penetration into print applications by category, 2014–24 (% share by value, constant 2017 basis) 21
  • FIGURE 2.6 Digital penetration into print applications by category, 2014–24 (% share by volume, A4 prints or equivalent) 21
  • FIGURE 2.7 Global publication printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 25
  • FIGURE 2.8 Global publication printing output by print process, 2014–24 (trillion A4 prints or equivalent) 26
  • FIGURE 2.9 Global graphic printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 29
  • FIGURE 2.10 Global graphic printing output by print process, 2014–24 (trillion A4 prints or equivalent) 30
  • FIGURE 2.11 Global package & label printing output by print process, 2014–24 ($ billion, constant prices & exchange rates) 34
  • FIGURE 2.12 Global package & label printing output by print process, 2014–24 (trillion A4 prints or equivalent) 34
  • FIGURE 2.13 Average global prices per thousand A4 prints by print process, 2014–24 ($, constant 2017 prices & exchange rates) 37
  • FIGURE 3.1 Integrated end-to-end print workflow in 2019. 49
  • FIGURE 3.2 Development trends in inkjet printhead development 58
  • FIGURE 4.1 Average global prices per thousand A4 prints by print process, 2014–24 ($, constant 2017 prices & exchange rates) 77
  • FIGURE 5.1 Global printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 81
  • FIGURE 5.2 Global printing output by print process, 2014–24 (billion A4 prints) or equivalent) 82
  • FIGURE 5.3 Books: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 115
  • FIGURE 5.4 Books: global printing output by process, 2014–24 (billion A4 prints) 115
  • FIGURE 5.5 Magazines: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 130
  • FIGURE 5.6 Magazines: global printing output by process, 2014–24 (billion A4 prints) 130
  • FIGURE 5.7 Newspapers: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 145
  • FIGURE 5.8 Newspapers: global printing output by process, 2014–24 (billion A4 prints) 145
  • FIGURE 5.9 Catalogues: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 160
  • FIGURE 5.10 Catalogues: global printing output by process, 2014–24 (billion A4 prints) 160
  • FIGURE 5.11 Directories: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 175
  • FIGURE 5.12 Directories: global printing output by process, 2014–24 (billion A4 prints) 175
  • FIGURE 5.13 Advertising print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 190
  • FIGURE 5.14 Advertising print: global printing output by process, 2014–24 (billion A4 prints) 191
  • FIGURE 5.15 Commercial print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 205
  • FIGURE 5.16 Commercial print: global printing output by process, 2014–24 (billion A4 prints) 206
  • FIGURE 5.17 Transactional print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 220
  • FIGURE 5.18 Transactional print: global printing output by process, 2014–24 (billion A4 prints) 220
  • FIGURE 5.19 Security print: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 234
  • FIGURE 5.20 Security print: global printing output by process, 2014–24 (billion A4 prints) 234
  • FIGURE 5.21 Labels: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 250
  • FIGURE 5.22 Labels: global printing output by process, 2014–24 (billion A4 prints) 250
  • FIGURE 5.23 Packaging: global printing output by process, 2014–24 ($ billion, constant 2017 prices & exchange rates) 266
  • FIGURE 5.24 Packaging: global printing output by process, 2014–24 (billion A4 prints) 266
  • FIGURE 6.1 PESTER analysis for the printing industry. 278

List of Tables

  • TABLE 0.1 Timeline for developments in printing. 3
  • TABLE 1.1 Exchange rates to the US dollar, 2017. 10
  • TABLE 2.1 Market Drivers affecting demand for Offset and Digital Print 2019 - 2024. 12
  • TABLE 2.2 Global printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 15
  • TABLE 2.3 Global print market shares by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 18
  • TABLE 2.4 Global publication printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 23
  • TABLE 2.5 Global graphic printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 28
  • TABLE 2.6 Global package & label printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 32
  • TABLE 2.7 Average global prices per thousand A4 prints by print process, 2014–24 ($, constant 2017 prices & exchange rates) 36
  • TABLE 2.8 Opportunities and Threats for digital and offset printing. 41
  • TABLE 3.1 The evolution of (Industrial) Revolutions. 46
  • TABLE 3.2 Long-term prospects for electrophotography printing, 2019–24. 55
  • TABLE 3.3 High-performance inkjet printheads in 2019. 58
  • TABLE 3.4 High-speed continuous feed single-pass inkjet presses. 68
  • TABLE 3.5 Narrow web inkjet presses. 69
  • TABLE 3.6 Sheetfed inkjet presses. 70
  • TABLE 3.7 Technology prospects for inkjet printing, 2019–24. 71
  • TABLE 3.8 Summary timeline of litho print developments, 2019–24. 73
  • TABLE 3.9 Summary timeline of flexo developments, 2019–24. 75
  • TABLE 5.1 Global printing output by print process, 2014–24 ($ billion, constant 2017 prices & exchange rates; billion A4 prints) 79
  • TABLE 5.2 Top-line global printing market shares by print process category, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 80
  • TABLE 5.3 Global printing output shares by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 80
  • TABLE 5.4 Global analogue printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; billion A4 prints) 82
  • TABLE 5.5 Global digital printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 83
  • TABLE 5.6 Analogue print: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 84
  • TABLE 5.7 Analogue print: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 84
  • TABLE 5.8 Sheetfed litho: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 85
  • TABLE 5.9 Sheetfed litho: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 86
  • TABLE 5.10 Heatset web offset: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 87
  • TABLE 5.11 Heatset web offset: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 87
  • TABLE 5.12 Coldset: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 88
  • TABLE 5.13 Coldset: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 89
  • TABLE 5.14 Flexography: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 90
  • TABLE 5.15 Flexography: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 90
  • TABLE 5.16 Gravure: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 91
  • TABLE 5.17 Gravure: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 92
  • TABLE 5.18 Other analogue print processes: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 94
  • TABLE 5.19 Other analogue print processes: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 96
  • TABLE 5.20 Global digital printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 98
  • TABLE 5.21 Global digital printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 100
  • TABLE 5.22 Electrophotography: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 102
  • TABLE 5.23 Electrophotography: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 104
  • TABLE 5.24 Inkjet: global printing output by product type, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 106
  • TABLE 5.25 Inkjet: global printing output by region, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 108
  • TABLE 5.26 Books: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 110
  • TABLE 5.27 Books: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 113
  • TABLE 5.28 Books: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 116
  • TABLE 5.29 Books: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 119
  • TABLE 5.30 Books: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 122
  • TABLE 5.31 Magazines: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 125
  • TABLE 5.32 Magazines: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 128
  • TABLE 5.33 Magazines: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 131
  • TABLE 5.34 Magazines: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 134
  • TABLE 5.35 Magazines: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 137
  • TABLE 5.36 Newspapers: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 140
  • TABLE 5.37 Newspapers: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 143
  • TABLE 5.38 Newspapers: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 146
  • TABLE 5.39 Newspapers: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 149
  • TABLE 5.40 Newspapers: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 152
  • TABLE 5.41 Catalogues: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 155
  • TABLE 5.42 Catalogues: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 158
  • TABLE 5.43 Catalogues: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 161
  • TABLE 5.44 Catalogues: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 164
  • TABLE 5.45 Catalogues: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 167
  • TABLE 5.46 Directories: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 170
  • TABLE 5.47 Directories: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 173
  • TABLE 5.48 Directories: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 176
  • TABLE 5.49 Directories: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 179
  • TABLE 5.50 Directories: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 182
  • TABLE 5.51 Advertising print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 185
  • TABLE 5.52 Advertising print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 188
  • TABLE 5.53 Advertising print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 191
  • TABLE 5.54 Advertising print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 194
  • TABLE 5.55 Advertising print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 197
  • TABLE 5.56 Commercial print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 200
  • TABLE 5.57 Commercial print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 203
  • TABLE 5.58 Commercial print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 206
  • TABLE 5.59 Commercial print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 209
  • TABLE 5.60 Commercial print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 212
  • TABLE 5.61 Transactional print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 215
  • TABLE 5.62 Transactional print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 218
  • TABLE 5.63 Transactional print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 221
  • TABLE 5.64 Transactional print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 223
  • TABLE 5.65 Transactional print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 225
  • TABLE 5.66 Security print: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 228
  • TABLE 5.67 Security print: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 231
  • TABLE 5.68 Security print: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 235
  • TABLE 5.69 Security print: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 238
  • TABLE 5.70 Security print: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 241
  • TABLE 5.71 Labels: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 244
  • TABLE 5.72 Labels: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 247
  • TABLE 5.73 Labels: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 251
  • TABLE 5.74 Labels: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 254
  • TABLE 5.75 Labels: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 257
  • TABLE 5.76 Packaging: global printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 260
  • TABLE 5.77 Packaging: shares of global printing output by print process, 2014–24 (% share by value, constant 2017 basis; % share by volume, A4 prints or equivalent) 263
  • TABLE 5.78 Packaging: Western European printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 267
  • TABLE 5.79 Packaging: North American printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 270
  • TABLE 5.80 Packaging: Asian printing output by process, 2014–24 ($ million, constant 2017 prices & exchange rates; million A4 prints) 273
  • TABLE 6.1 SWOT analysis for the digital print supply chain. 278
  • TABLE 6.2 SWOT analysis for the analogue print supply chain. 278
  • TABLE 6.3 SWOT analysis for converters/printers/users. 278