The Future of E-commerce Packaging to 2022

With consumer e-commerce shipments increasing globally by 33% between 2014 and 2016, this distribution channel is fast developing from a niche to a volume application.

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Product detail
Product type: Market report
Date of publication: 20 Nov 2017
Product format: Digital Copy, Hard Copy
Number of tables: 164
  • This is presenting technical challenges for the packaging industry in terms of functional designs and protection.
  • Simultaneously it is opening up new business opportunities as the e-commerce supply chain for packaging technology differs significantly from that for traditional retail selling.
  • This exclusive new study from Smithers Pira critically analyses the topography of packaging supply for e-commerce sales, identifying key market differences, unmet demands and the potential for material suppliers to become full-solution providers to a range of new businesses.

description

Our exclusive content:

  • In-depth, quantitative forecasts by value and volume of the consumption of corrugated board and other materials in e-commerce shipments globally for 2017-2022
  • Qualitative analysis of the evolving consumer trends and commercial landscape for e-commerce packaging, including the potential for new high-revenue business models
  • Over 100 tables and figures providing comprehensive data and strategic insight into this evolving market segment.

What methodology is used?

The Future of E-Commerce Packaging to 2022 is the product of an integrated primary and secondary research programme carried out by Smithers Pira. Primary research involves extensive interviews across the e-commerce distribution chain to determine current and future use in this application.

This was combined with extensive secondary research drawing on Smithers Pira and selected third-party databases of historical data, conference proceedings, trade directories, official market reports and trade figures, press releases and white papers.

What will you discover?

  • An exclusive and comprehensive data set quantifying worldwide demand for packaging materials in e-commerce for 2013-2022 by volume (tonnes) and value ($ million)
  • In-depth analysis on future evolution in designs and demand for a new generation of protective solution specifically tailored for e-commerce distribution
  • How and why e-commerce distribution differs from conventional retail and what packaging businesses must do to fully exploit its potential.

Who should buy this report?

  • Manufacturers of corrugated board and other packaging substrates
  • Packaging designers and suppliers of protective technologies
  • Logistics and distribution organisations
  • Brands and e-commerce retailers
  • Packaging equipment and machinery suppliers
  • Packaging and retail sector consultants and analysts.

Table of contents

Contents

Executive summary

Introduction and Methodology

  • Introduction
  • Scope
  • Methodology
  • Definitions

The e-commerce packaging market and value chain

  • Introduction
  • The traditional retail value chain for packaging
  • The e-commerce value chain for packaging
    • Exclusive e-commerce businesses
    • Supplementary direct-to-consumer (DTC) channels
    • E-grocery delivery
    • Omni-channel packaging
  • The new priorities for e-commerce selling
    • Protection/ Survivability
    • Brand protection
    • Customer satisfaction
    • Returnability
    • Frustration-free
    • Brand enhancement
      • Omni-channel marketing
      • Big Data integration
  • Shipping and logistics
    • DIM weighting
    • Item-level shipping
    • Deprofessionalisation of delivery services
    • Trace-and-trace
    • Warehouse automation
  • Consumer perspectives
  • Seasonal demand

E-commerce packaging market by packaging type

  • Introduction
  • Key factors for e-commerce packaging
    • Omni-channel packaging
    • Appearance
    • Brand identity
    • Consumer engagement
    • Unboxing and experience packaging
    • Print and pack on demand
    • Structure of the packaging supply chain
  • Materials of e-commerce packaging
    • Primary
      • Flexible (paper, plastics, foil)
      • Rigid plastic
      • Folding cartons (includes liquid paperboard)
      • Corrugated board
      • Metal
      • Glass
      • Other
  • Secondary
    • Corrugated
    • Other
  • Protective

E-commerce packaging market by end use

  • Introduction
  • Food and drink
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • Personal care and cosmetics
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • Electrical goods
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • Books and digital media (DVDs etc)
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • Apparel
    • Overview
    • Potential for e-commerce packaging
      • Clothing
      • Shoes
      • Jewellery
    • Forecast 2017-2022
  • Toys and sports equipment
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • House and garden furniture
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • Household care and post-sales automotive care
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022
  • Other
    • Overview
    • Potential for e-commerce packaging
    • Forecast 2017-2022

Geographic markets for flexible packaging

  • Introduction
  • Western Europe
    • Overview
    • Regional market trends for e-commerce
    • Forecasts 2017-2022
  • France
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Germany
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Italy
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Spain
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • UK
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Other Western Europe
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • North America
    • Overview
    • Regional market trends for e-commerce
    • Forecasts 2017-2022
  • Canada
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • US
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Asia Pacific
    • Overview
    • Regional market trends for e-commerce
    • Forecasts 2017-2022
  • China
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • India
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Japan
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Other Asia Pacific
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Central & South America
    • Overview
    • Regional market trends for e-commerce
    • Forecasts 2017-2022
  • Brazil
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Other Central & South America
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Eastern Europe
    • Overview
    • Regional market trends for e-commerce
    • Forecasts 2017-2022
  • Poland
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Russia
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Other Eastern Europe
    • Overview
    • National market trends for e-commerce
    • Forecasts 2017-2022
  • Rest of the World
    • Overview
    • Regional market trends for e-commerce
    • Forecasts 2017-2022

Outlook and market developments

  • Introduction
  • Regulations for e-commerce packaging 2017-2022
  • Sustainability and e-commerce packaging 2017-2022
  • Evolution of e-commerce and conventional retail 2017-2022
  • Changing distribution and logistics chains for e-commerce delivery 2017-2022
  • Complementary technology developments
    • Big Data
    • Digital printing

tables and figures

List of tables and figures

  • World: forecast e-commerce consumption by packaging format, 2012–2022 ($ million)
  • World: forecast e-commerce consumption by packaging format, 2012–2022 (‘000 tonnes)
  • World: forecast e-commerce consumption by end-use application, 2012–2022 ($ million)
  • World: forecast e-commerce consumption by end-use application, 2012–2022 (‘000 tonnes)
  • World: forecast e-commerce consumption by geographic region, 2012–2022 ($ million)
  • World: forecast e-commerce consumption by geographic region, 2012–2022 (‘000 tonnes)
  • E-commerce 2017-2022 – Impacts on primary packaging designs and format selection
  • E-commerce 2017-2022 – Impact on secondary packaging designs and formats
  • E-commerce 2017-2022 – Impact on secondary packaging consumption
  • World value of e-commerce transactions 2016 ($ million)
  • 10 largest e-commerce national markets for e-commerce, 2016
  • 20 largest e-commerce companies for e-commerce in the world, 2016
  • Distribution chain for dedicated e-commerce retailers
  • Distribution chain for DTC business line for brand company
  • E-grocery distribution models
  • Amazon frustration-free packaging commitments
  • Sample illustration tamper-evident packaging seal
  • Value chain for corrugated packaging in retail sale
  • Value chain for premium cartonboard packaging in retail sale
  • Percentage shares of value for different stages in a retail sale value chain for corrugated
  • Percentage shares of value for different stages in a retail sale value chain for cartonboard 
  • Value chain for corrugated packaging in e-commerce
  • Value chain for premium cartonboard packaging in e-commerce
  • Percentage shares of value for different stages in e-commerce value chain for corrugated
  • Percentage shares of value for different stages in e-commerce value chain for cartonboard 
  • New business opportunities in e-commerce supply
  • Global forecast primary e-commerce packaging by format 2012–2022 ($ million)
  • Global forecast primary e-commerce packaging by format 2012–2022 (‘000 tonnes)
  • Global flexible packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global flexible packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global flexible packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global flexible packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global rigid plastic packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global rigid plastic packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global rigid plastic packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global rigid plastic packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global folding carton packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global folding carton packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global folding carton packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global folding carton packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global primary corrugated board packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global primary corrugated board packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global primary corrugated board packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global primary corrugated board packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global secondary corrugated board packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global secondary corrugated board packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global secondary corrugated board packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global secondary corrugated board packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global metal packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global metal packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global metal packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global metal packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global glass packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global glass packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global glass packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global glass packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • Global other packaging use in e-commerce by end-use application 2012–2022 ($ million)
  • Global other packaging use in e-commerce by end-use application 2012–2022 (‘000 tonnes)
  • Global other packaging use in e-commerce by geographic region 2012–2022 ($ million)
  • Global other packaging use in e-commerce by geographic region 2012–2022 (‘000 tonnes)
  • World: forecast e-commerce packaging consumption by end use application 2012–2022 ($ million)
  • World: forecast protective packaging consumption by end use application 2012–2022 (‘000 tonnes)
  • Global: forecast food and drink e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast food and drink e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast personal care and cosmetics e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast personal care and cosmetics e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast electrical goods e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast electrical goods e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast books and digital media e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast books and digital media e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast apparel e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast apparel e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast toys and sports equipment e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast toys and sports equipment packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast house and garden furniture packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast house and garden furniture packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast household and auto care e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast household and auto care e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast other goods e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast other goods e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • World: forecast e-commerce packaging consumption by end use application 2012–2022 ($ million)
  • World: forecast protective packaging consumption by end use application 2012–2022 (‘000 tonnes)
  • Global: forecast food and drink e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast food and drink e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast personal care and cosmetics e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast personal care and cosmetics e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast electrical goods e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast electrical goods e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast books and digital media e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast books and digital media e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast apparel e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast apparel e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast toys and sports equipment e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast toys and sports equipment packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast house and garden furniture packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast house and garden furniture packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast household and auto care e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast household and auto care e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast other goods e-commerce packaging consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast other goods e-commerce packaging consumption by geographic region 2012–2022 (‘000 tonnes)
  • Global: forecast e-commerce packaging demand by packaging format 2012–2022 ($ million)
  • Global: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • Global: forecast e-commerce demand by end-use application 2012–2022 ($ million)
  • Global: forecast e-commerce packaging consumption by end-use application 2012–2022 (‘000 tonnes)
  • Western Europe: forecast e-commerce demand by packaging format 2012–2022 ($ million)
  • Western Europe: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • Western Europe: forecast e-commerce demand by end-use application 2012–2022 ($ million)
  • Western Europe: forecast e-commerce consumption by end-use application 2012–2022 (‘000 tonnes)
  • France: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • France: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Germany: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Germany: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Italy: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Italy: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Spain: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Spain: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • UK: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • UK: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Other Western Europe: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Other Western Europe: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Eastern Europe: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • Eastern Europe: forecast e-commerce consumption by end-use application 2012–2022 (‘000 tonnes)
  • Poland: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Poland: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Russia: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Russia: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Other Eastern Europe: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Other Eastern Europe: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • North America: forecast e-commerce demand by packaging format 2012–2022 ($ million)
  • North America: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • North America: forecast e-commerce demand by end-use application 2012–2022 ($ million)
  • North America: forecast e-commerce consumption by end-use application 2012–2022 (‘000 tonnes)
  • Canada: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Canada: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • US: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • US: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • South & Central America: forecast e-commerce demand by packaging format 2012–2022 ($ million)
  • South & Central America: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • South & Central America: forecast e-commerce demand by end-use application 2012–2022 ($ million)
  • South & Central America: forecast e-commerce consumption by end-use application 2012–2022 (‘000 tonnes)
  • Brazil: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Brazil: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Other South & Central America: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Other South & Central America: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Asia-Pacific: forecast e-commerce demand by packaging format 2012–2022 ($ million)
  • Asia-Pacific: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • Asia-Pacific: forecast e-commerce demand by end-use application 2012–2022 ($ million)
  • Asia-Pacific: forecast e-commerce consumption by end-use application 2012–2022 (‘000 tonnes)
  • China: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • China: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • India: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • India: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Japan: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Japan: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Other Asia-Pacific: e-commerce consumption by packaging format, 2012-2022 ('000 tonnes)
  • Other Asia-Pacific: e-commerce consumption by end-use application, 2012-2022 ('000 tonnes)
  • Rest of the World: forecast e-commerce demand by packaging format 2012–2022 ($ million)
  • Rest of the World: forecast e-commerce consumption by packaging format 2012–2022 (‘000 tonnes)
  • Rest of the World: forecast e-commerce demand by end-use application 2012–2022 ($ million)
  • Rest of the World: forecast e-commerce consumption by end-use application 2012–2022 (‘000 tonnes)
  • SWOT analysis market evolution 2017-2022 – Raw material suppliers
  • SWOT analysis market evolution 2017-2022 – Packaging converters
  • SWOT analysis market evolution 2017-2022 – E-commerce retailers
  • SWOT analysis market evolution 2017-2022 – Multi-channel retailers