The Future of Luxury Packaging to 2024

Luxury end-use segments present a growing market for the packaging industry and one where premium products demand innovative and high-margin materials to communicate essential brand values.

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Product detail
Product type: Market report
Date of publication: 12 Feb 2019
Product format: Digital, Hard Copy
  • Total sales in luxury packaging worldwide will reach $15.38 billion in 2019. Growth is forecast at a rate of 3.0% year-on-year to 2024, yielding a market worth $17.83 billion in that year.
     
  • As the global marketplace for top-end brands evolves, it is demanding new solutions from material suppliers and packaging designers. These include transmitting corporate:
    • Environmental commitments
    • Safe transit in e-commerce channels
    • Providing a medium for superior consumer interaction via smart packaging components,
    • Enhanced usability
    • Integration of experience packaging concepts.

description

Our exclusive content:

  • Comprehensive data (by value and volume) on current and future luxury packaging demands
  • Dedicated analysis of the impact of sustainability criteria and e-commerce trade on luxury packaging design
  • Profiles of the state-of-the-art and future technologies and design concepts for enhancing top-end packaging.

What will you discover?

  • Current and forecast demand for 2014–24 by value and volume for seven major packaging materials across six leading luxury end-use segments; six geographic regions, and 14 key national markets
  • Dedicated analysis of how luxury brand owner commitments to sustainability are being reflected in a new generation of ‘green’ packs
  • Detailed insight into the evolution of e-commerce trade in high-end goods and its impact on primary and secondary packaging.

What methodology is used?

This report is based on extensive primary and secondary research. Primary research consisted of interviews with key packaging material suppliers, converter and luxury brand managers.  This was combined with existing Smithers Pira data and insight from across the value chain for high-end packaging and related material and process sectors.

This was supported by secondary research in the form of extensive literature analysis of published data,official government statistics,packaging trade organisation data, company websites,industry reports, trade press articles, presentations, and attendance at trade events.

Who should buy this report?

  • Luxury material suppliers
  • Packaging converters
  • Brand owners and retailers
  • Equipment and machinery suppliers
  • Industry consultants and analysts.

table of contents

Executive summary
Introduction and methodology

  • Overview
  • Report scope
  • Report objective
  • Methodology
  • Data
    • End-use sectors
    • Packaging materials
    • Geographic markets
  • Glossary and abbreviations
  • Exchange rates

Market trends and drivers for luxury packaging 2018–24

  • Introduction
  • World economic outlook and associated impact in consumption of luxury goods
  • Demographic trends
  • Sustainability
  • E-commerce
  • The changing retail landscape
  • Brand owner demands in packaging
  • Internationalisation of brand identities
  • Threat of counterfeiting
  • Experience packaging
  • Tactile effects
  • Personalised packaging
  • Innovations in dispensing technologies

Sustainability in luxury packaging 2018–24

  • Overview
  • The importance of sustainability
  • The international regulatory situation
  • Formats and designs by material
  • Plastic
  • Paper/board
  • Metal
  • Glass
  • Others
  • Other material innovations for sustainability

Design innovation Luxury packaging for e-commerce 2018–24

  • Introduction
  • Online purchasing of luxury goods
  • E-commerce packaging challenges and opportunities
  • Excessive packaging concerns
  • E-commerce packaging sustainability concerns
  • Returnable packaging
  • Other e-commerce packaging innovations

Luxury packaging markets by material type 2014–24

  • Introduction
  • Paperboard
  • Glass
  • Metal
  • Plastics
  • Textiles
  • Leather
  • Wood

Luxury packaging markets by end-use application 2014–24

  • Introduction
  • Cosmetics & fragrances
  • Tobacco
  • Confectionery
  • Premium alcoholic drinks
  • Gourmet food & soft drinks
  • Watches & jewellery

tables and figures

Tables and figures

  • Premium alcoholic drinks: Luxury packaging consumption by material type, 2014–24 (‘000 tonnes)
  • Gourmet food & drinks: Luxury packaging sales by material type, 2014–24 ($ million)
  • Gourmet food & drinks: Luxury packaging consumption by material type, 2014–24 (‘000 tonnes)
  • Watches & jewellery: Luxury packaging sales by material type, 2014–24 ($ million)
  • Watches & jewellery: Luxury packaging consumption by material type, 2014–24 (‘000 tonnes)
  • Global luxury packaging sales by region, 2014–24 ($ million)
  • Global luxury packaging consumption by region, 2014–24 (‘000 tonnes)
  • Western Europe: Luxury packaging sales & consumption by national market, 2014–24 ($ million & ‘000 tonnes)
  • Western Europe: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Western Europe: Luxury packaging sales & consumption by end-use sector, 2014–24 ($ million & ‘000 tonnes)
  • Benelux: Economic trends, 2014–24 ffBenelux: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Benelux: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Benelux: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • France: Economic trends, 2014–24
  • France: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • France: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • France: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Germany: Economic trends, 2014–24
  • Germany: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Germany: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Germany: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • ffItaly: Economic trends, 2014–24
  • Italy: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Italy: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Italy: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Spain: Economic trends, 2014–24
  • Spain: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Spain: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Spain: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Global luxury packaging sales by region, 2014–24 ($ million)
  • Global luxury packaging sales by end-use sector, 2018 (% share by value)
  • Global luxury packaging sales by material type, 2018 (% share by value)
  • Global luxury packaging sales by region, 2018 (% share by value)
  • Global economic growth (%), 2014–24
  • EU packaging recycling targets by material type for 2025 and 2030
  • EU packaging waste generated by material (%), 2016 
  • Global e-commerce market ($bn), 2016–2024
  • Global luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury packaging sales by material type, 2019 (% share by value)
  • Global luxury paperboard packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury glass packaging sales sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury metal packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury plastic packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury textiles packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury leather packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury wood packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Global luxury packaging sales by end-use sector, 2019–2024 (% share by value)
  • Global luxury packaging sales by region, 2018 (% share by value)
  • Global luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Global luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Cosmetics & fragrances: Luxury packaging sales by material type, 2014–24 ($ million)
  • Cosmetics & fragrances: Luxury packaging consumption by material type, 2014–24 (‘000 tonnes)
  • Tobacco: Luxury packaging sales by material type, 2014–24 ($ million) Tobacco: Luxury packaging consumption by material type, 2014–24 (‘000 tonnes)
  • Confectionery: Luxury packaging sales by material type, 2014–24 ($ million)
  • Confectionery: Luxury packaging consumption by material type, 2014–24 (‘000 tonnes)
  • Premium alcoholic drinks:Luxury packaging sales by material type, 2014–24 ($ million)
  • UK: Economic trends, 2014–24
  • UK: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • UK: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • UK: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Other Western Europe: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Other Western Europe: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Other Western Europe: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Eastern Europe: Luxury packaging sales & consumption by national market, 2014–24 ($ million & ‘000 tonnes)
  • Eastern Europe: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Eastern Europe: Luxury packaging sales & consumption by end-use sector, 2014–24 ($ million & ‘000 tonnes)
  • Poland: Economic trends, 2014–24
  • Poland: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Poland: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Poland: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Russia: Economic trends, 2014–24
  • Russia: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Russia: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Russia: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Other Eastern Europe: Luxury packaging sales by material type, 2014–24 ($ million)
  • Other Eastern Europe: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Other Eastern Europe: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • North America: Luxury packaging sales & consumption by national market, 2014–24 ($ million & ‘000 tonnes)
  • North America: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • North America: Luxury packaging sales & consumption by end-use sector, 2014–24 ($ million & ‘000 tonnes)
  • US: Economic trends, 2014–24
  • US: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • US: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • US: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Other North America: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Other North America: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Other North America: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • South & Central America: Luxury packaging sales & consumption by national market, 2014–24 ($ million & ‘000 tonnes)
  • South & Central America: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • South & Central America: Luxury packaging sales & consumption by end-use sector, 2014–24 ($ million & ‘000 tonnes)
  • Brazil: Economic trends, 2014–24
  • Brazil: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Brazil: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Brazil: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Other South & Central America:Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Other South & Central America: Luxury packaging sales by enduse sector, 2014–24 ($ million)
  • Other South & Central America: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Asia-Pacific: Luxury packaging sales & consumption by national market, 2014–24 ($ million & ‘000 tonnes)
  • Asia-Pacific: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Asia-Pacific: Luxury packaging sales & consumption by enduse sector, 2014–24 ($ million & ‘000 tonnes)
  • China: Economic trends, 2014–24
  • China: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • China: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • China: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • Japan: Economic trends, 2014–24
  • Japan: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • Japan: Luxury packaging sales by end-use sector, 2014–24 ($ million)
  • Japan: Luxury packaging consumption by end-use sector, 2014–24 (‘000 tonnes)
  • India: Economic trends, 2014–24
  • India: Luxury packaging sales & consumption by material type, 2014–24 ($ million & ‘000 tonnes)
  • India: Luxury packaging sales by end-use sector, 2014–24 ($ million)