The Future of Personal Care Wipes in a Changing Retail Landscape to 2024

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Date of publication: 19 Sep 2019

Personal care wipes are the smallest but fastest growing segment of the wipe market. In 2019, personal care wipes will consume 763,700 tonnes, or 16.2 billion square metres of nonwovens, valued at $9.3 billion in retail sales. By 2024, this is projected to reach 1.0 million tonnes, or 23.0 billion square metres of nonwovens, and a value of $12.5 billion. With annual growth rates of 6% (by tonnage), and 6.1% (by value).

This report quantitatively defines this burgeoning sector by end-use segment, region, nonwoven product type and raw materials used.

To contextualise this rapid growth, Smithers analyses the changing retail landscape for these wipes, reviewing current brand owners, suppliers, retailers, business models, and supply chains; within a growing global nonwovens market. 

Description

Our exclusive content:

  • Authoritative market forecasts for nonwoven personal care wipes demand for 2014-24.
  • Detailed market segmentations by value and volume across all essential metrics — base material, nonwoven process, wipe type; geographic region and major national markets.
  • Critical insight into how retailer and consumer demands are redefining this market. 

What will you discover?

  • Which raw materials and nonwoven processes will see the greatest demand through to 2024.
  • What the major growth applications for personal care wipes will be across 2019-2024.
  • How key consumer and technology trends will shape the future of this market. 
  • What the major brand owner and retailer strategies for personal care wipes will be.

What methodology is used?

This Smithers Pira study is founded on an extensive programme of expert primary and secondary research.

Primary research included targeted interviews with key market and technical staff across the world value chain for nonwovens. Principal participants interviewed included personnel from producers, raw material suppliers, equipment builders, personal care brand owners, retailers, and selected industry consultants.

Table of contents

Tables of Contents

List of figures

List of tables

Executive summary

Introduction and Methodology

  • Introduction
  • Scope
  • Methodology
  • Definitions

The changing retail landscape for personal care wipes to 2024

  • Introduction
  • Current competitive retail landscape
  • Changing retailer business models
  • Consumer behaviour
  • Changing supply chains
  • Trends
  • Drivers

Brand owner and retailer strategies in personal care wipes to 2024

  • Introduction
  • Retailer strategies for personal care wipes
  • Brand owner strategies for personal care wipes
  • Unmet consumer and brand owner needs in personal care wipes
  • Case studies

 

The personal care wipes market by nonwoven process 2014-2024

  • Introduction
  • Nonwoven processes
  • Spunlace
  • Airlaid
  • Wetlaid
  • Carded
  • Other
  • Spunlaid
  • Needlepunch
  • Other

The personal care wipes market by material 2014-2024

  • Introduction
  • Analysis of raw materials in nonwovens
  • Non-biodegradable fibres
  • Polyester fibre 
  • Polypropylene fibre
  • Bicomponent fibre
  • Biodegradable/compostable fibres
  • Non-plastic fibres
  • Wood pulp
  • Fluff pulp
  • Specialty paper pulp
  • Rayon/Lyocell
  • Rayon
  • Lyocell
  • Cotton
  • Others
  • Plastic fibres
  • Polylactic acid fibre
  • Cellulose acetate fibre
  • Latex binders
  • Standard latex binder
  • Specialty latex binder
  • Flushable binders
  • Non-plastic binders
  • Latex binders
  • Non-plastic bonding fibres
  • Polymers

The personal care wipes market by end-use application 2014-2024

  • Introduction
  • Personal care wipe end-use applications
    • Baby wipes
  • Adult moist toilet tissue
  • Toddler toilet care wipes
  • Feminine hygiene wipes
  • Cosmetic/facial wipes
  • Facial
  • Hand & body wipes
  • Cleansing wipes
    • Bath/adult incontinence wipes
  • Antibacterial wipes
    • Face (sheet) masks
    • Other personal care wipes
       

The personal care wipes market by geographic region 2014-2024

  • Introduction
  • Europe
    • Analysis
  • Market and consumer trends
  • Technology developments
  • Personal care wipes consumption in Europe
  • North America
    • Analysis
  • Market and consumer trends
  • Technology developments
  • Personal care wipes consumption in Europe
  • South America
    • Analysis
  • Market and consumer trends
  • Technology developments
  • Personal care wipes consumption in Europe
  • Asia
    • Analysis
  • Market and consumer trends
  • Technology developments
  • Personal care wipes consumption in Europe
  • Rest of the World
    • Analysis
  • Market and consumer trends
  • Technology developments
  • Personal care wipes consumption in Europe

Tables and figures

Tables & figures

  • Personal care wipes market by end use 2019, by value (% share)
  • Personal care wipes market by end use 2024, by value (% share)
  • Personal care wipes share of overall nonwovens market 2019, by volume (% share)
  • Personal care wipes share of overall nonwovens market 2024, by volume (% share)
  • Supply and distribution chain diagram for the current retail market, 2019
  • Supply and distribution chain diagram for the future retail market, 2024
  • Competitive landscape for personal care wipes
  • Top drivers and trends for retailers and brand owners, 2019-2024
  • Key brand owner/retail players for personal care wipes
  • Bricks-and-mortar personal care wipes market 2014-2024, value, volume and area ($ million, ‘000 tonnes and million square metres)
  • Online personal care wipes market 2014-2024, value, volume and area ($ million, ‘000 tonnes and million square metres)
  • Impact of retail on personal care wipes market
  • Notable retail business strategies for personal care wipes
  • Summary of latest developments/advancements in personal care wipes
  • Key regulations and developments
  • Summary of key case studies
  • Personal care wipes market share by process 2019, by volume (% share)
  • Personal care wipes market share by process 2024, by volume (% share)
  • Global nonwovens market by process 2014-24, by value ($ million)
  • Global nonwovens market by process 2014-24, by volume (‘000 tonnes)
  • Global nonwovens market by process 2014-24, by area (million square metres)
  • Spunlace nonwovens global market 2014-24, by value, volume and area ($ million)
  • Spunlace nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Spunlace nonwovens global market 2014-24, by area (million square metres)
  • Airlaid nonwovens global market 2014-24, by value ($ million)
  • Airlaid nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Airlaid nonwovens global market 2014-24, by area (million square metres)
  • Wetlaid nonwovens global market 2014-24, by value ($ million)
  • Wetlaid nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Wetlaid nonwovens global market 2014-24, by area (million square metres)
  • Carded nonwovens global market 2014-24, by value ($ million)
  • Carded nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Carded nonwovens global market 2014-24, by area (million square metres)
  • Other nonwovens global market 2014-24, by value ($ million)
  • Other nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Other nonwovens global market 2014-24, by area (million square metres)
  • Spunlaid nonwovens global market 2014-24, by value ($ million)
  • Spunlaid nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Spunlaid nonwovens global market 2014-24, by area (million square metres)
  • Needlepunch nonwovens global market 2014-24, by value ($ million)
  • Needlepunch nonwovens global market 2014-24, volume and area (‘000 tonnes)
  • Needlepunch nonwovens global market 2014-24, by area (million square metres)
  • Personal care wipes market share by material type 2019, by volume (%)
  • Personal care wipes market share by material type 2024, by volume (%)
  • Personal care wipes market by material type 2019-24 (‘000 tonnes)
  • Personal care wipes market by material type 2019-24, by value ($ million)
  • Non-biodegradable fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Polyester fibre fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Polypropylene fibre fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Bicomponent fibre fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Biodegradable/compostable fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Non-plastic fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Wood fibre fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Rayon/Lyocall for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Cotton for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Plastic fibres for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Polylactic acid (PLA) for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Cellulose acetate fibre for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Latex binders for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Standard latex binders for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Speciality latex binders for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Other materials for personal care wipes market 2019-24, by value and volume ($ million and ‘000 tonnes)
  • Personal care wipes market share by end use 2019, by volume (%)
  • Personal care wipes market share by end use 2024, by volume (%)
  • Personal care wipes market by end use 2014-24 (‘000 tonnes)
  • Personal care wipes market by end use 2014-24 (million m2)
  • Personal care wipes market by end use 2014-24 ($ millions)
  • Baby wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Baby wipes unmet needs 2019 and forecast to 2024
  • Adult moist toilet tissue market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Adult moist toilet tissue unmet needs 2019 and forecast to 2024
  • Toddler toilet care wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Toddler toilet care wipes unmet needs 2019 and forecast to 2024
  • Feminine hygiene wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Feminine hygiene wipes unmet needs 2019 and forecast to 2024
  • Cosmetic/facial wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Cosmetic/facial wipes unmet needs 2019 and forecast to 2024
  • Facial wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Facial wipes unmet needs 2019 and forecast to 2024
  • Hand and body wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Hand and body wipes unmet needs 2019 and forecast to 2024
  • Cleansing wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Cleansing wipes unmet needs 2019 and forecast to 2024
  • Bath/adult incontinence wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Bath/incontinence wipes unmet needs 2019 and forecast to 2024
  • Antibacterial wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Antibacterial wipes unmet needs 2019 and forecast to 2024
  • Face (sheet) masks market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Face (sheet) masks unmet needs 2019 and forecast to 2024
  • Other personal care wipes market 2014-24, by volume, area and value (‘000 tonnes, million m2, $ million)
  • Other personal care wipes unmet needs 2019 and forecast to 2024
  • Personal care wipes market by geographic region, 2019, by volume (% share)
  • Personal care wipes market by geographic region, 2024, by volume (% share)
  • Personal care wipes market by geographic region, 2014-24 (‘000 tonnes)
  • Personal care wipes market by geographic region, 2014-24 (million m2)
  • Personal care wipes market by geographic region, 2014-24 ($ millions)
  • Europe personal care wipes market, 2014-24 (‘000 tonnes)
  • Europe personal care wipes market, 2014-24 (million m2)
  • Europe personal care wipes market, 2014-24 ($ millions)
  • North America personal care wipes market, 2014-24 (‘000 tonnes)
  • North America personal care wipes market, 2014-24 (million m2)
  • North America personal care wipes market, 2014-24 ($ millions)
  • South America personal care wipes market, 2014-24 (‘000 tonnes)
  • South America personal care wipes market, 2014-24 (million m2)
  • South America personal care wipes market, 2014-24 ($ millions)
  • Asia personal care wipes market, 2014-24 (‘000 tonnes)
  • Asia personal care wipes market, 2014-24 (million m2)
  • Asia personal care wipes market, 2014-24 ($ millions)
  • Rest of the World personal care wipes market, 2014-24 (‘000 tonnes)
  • Rest of the World personal care wipes market, 2014-24 (million m2)
  • Rest of the World personal care wipes market, 2014-24 ($ millions)