Personal care wipes are the smallest but fastest growing segment of the wipe market. In 2019, personal care wipes will consume 763,700 tonnes, or 16.2 billion square metres of nonwovens, valued at $9.3 billion in retail sales. By 2024, this is projected to reach 1.0 million tonnes, or 23.0 billion square metres of nonwovens, and a value of $12.5 billion. With annual growth rates of 6% (by tonnage), and 6.1% (by value).
This report quantitatively defines this burgeoning sector by end-use segment, region, nonwoven product type and raw materials used.
To contextualise this rapid growth, Smithers analyses the changing retail landscape for these wipes, reviewing current brand owners, suppliers, retailers, business models, and supply chains; within a growing global nonwovens market.