The Future of Flushable Wipes to 2023

Flushable wipes are projected to grow at almost twice the rate of all nonwoven wipes through 2023.

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Product detail
Product type: Market report
Date of publication: 01 Jun 2018
Product format: Hard copy, Digital copy
Number of tables: 86
Number of figures: 14
  • In 2018, flushable wipes account for $2.1 billion in sales, and consume 1.9 billion square metres or 98,900 tonnes of nonwovens.
  • This is up from $1.2 billion, and 1.1 billion square metres or 57,200 tonnes in 2013.
  • Political issues including sanctions against Russia, North Korea, as well as growing isolationism and protectionism, continue to slow economic growth.
  • Positively, the need to produce “flushable by size” wipes based on non-dispersible nonwovens has been essentially eliminated; the current and projected oversupply of dispersible nonwovens has lowered prices, and should spur development of both current and new markets for flushable wipes.

description

Our exclusive content:

  • Analysis of key factors affecting flushable wipes, including economic growth, political factors, and supply and demand.
  • Exclusive market analysis of a five-year forecast broken down by process, end-use, and geographic region
  • Over 100 tables and figures of exclusive marketplace data based on primary and secondary research.

What methodology is used?

The Future of Flushable Wipes to 2023 is based on extensive primary and secondary research. Primary research included interviews with key participants in the entire wipes supply chain. Key participants interviewed included personnel from branded wipe producers, private label producers, nonwoven substrate producers, raw material suppliers and general industry experts. Secondary research included in-depth analysis of information acquired from technical literature, market reports, papers, conference proceedings, company information, and other trade, business or government sources.

What will you discover?

  • Strategic forecasts for both current and new markets for flushable wipes
  • Developments of major market players for flushable wipes including Kimberly-Clark, Proctor & Gamble, and private labels.
  • Projections for sales of flushable wipe materials, as well as end use and regional trends in flushable wipes.

Who should buy this report?

  • Product managers and engineers
  • Nonwoven manufactures
  • Machinery suppliers
  • Raw material suppliers
  • Brand owner and retailers
  • Business development managers and strategy planners, consultants and analysts

table of contents

Tables of Contents

Contents

List of figures

List of tables

Executive summary

Introduction and methodology

  • Scope
  • Methodology
  • Definitions

Market overview

  • Introduction
  • Drivers and trends
  • Regulations and guidelines
  • Major market players for flushable wipes
    • Kimberly-Clark
    • Procter & Gamble
    • Private Label
      • Rockline Industries
      • Nice-Pak Products
    • Others
    • Private label versus branded products
      • North America
      • Europe
        • Western Europe
      • Eastern Europe
      • Asia

Technology forecasts

  • Introduction
  • Technology forecasts by end-use market
    • Adult moist toilet tissue
    • Toddler toilet care wipes
    • Feminine hygiene wipes
    • Cosmetic/facial wipes
    • Bath/Adult Incontinence wipes
    • Other personal care wipes
      • Medicinal wipes
      • Skin soothing wipes
      • Multipurpose wipes
  • Bathroom cleaning/disinfecting wipes
  • Industrial wipes
  • Baby wipes
  • Wet floor cleaning wipes

Flushable wipe market by process

  • Introduction
  • Market share of flushable wipes by process
    • Spunlace
    • Airlaid
      • Hydrogen bonded airlaid (HBAL)
      • Latex bonded airlaid (LBAL)
      • Thermal bonded airlaid (TBAL)
      • Multibonded airlaid (MBAL)
    • Wetlaid nonwovens
    • Carded nonwovens
    • Other nonwovens

Flushable wipe market by material type

  • Introduction
  • Market share of flushable wipes by raw materials including forecasts to 2023
  • Non-biodegradable fibres
    • Polyester fibre
    • Polypropylene fibre
    • Bicomponent fibre
  • Biodegradable materials
    • Wood pulp
      • Fluff pulp
      • Specialty paper pulp
    • Rayon/lyocell
    • Latex binders
      • Standard latex binder
    • Other materials used for flushable wipes
      • Cotton
      • Polylactic acid (PLA) fibre

Flushable wipe market by end-use

  • Introduction
  • Market share of flushable wipes by end-use application
    • Personal care wipes
      • Adult moist toilet tissue
      • Toddler toilet care wipes
      • Feminine hygiene wipes
      • Cosmetic/facial wipes
      • Bathing and adult incontinence wipes
      • Other personal care wipes
    • Household or home care wipes
      • Bathroom cleaning wipes
      • Other household wipes
    • Industrial wipes
    • Baby wipes
  • Key markets not currently suitable for flushable wipes
    • Wet floor cleaning wipes

Flushable wipe market by region

  • Introduction
  • Market share of flushable wipes for each region, by country, including forecasts to 2023
    • North American market overview
    • South American market overview
    • Europe
      • Western European market overview
        • Country/regional market overviews
      • Eastern European market overview
        • Country/regional overview
      • Asian market overview
        • Country/regional market overview
  • Rest of the world (ROW) market overview

Opportunities and future outlook

  • Introduction
  • Current situation
    • Profit pool discussion
      • Materials
        • Polymers
        • Fibres
      • Nonwovens producers
      • Converters
      • Brand owners
      • Retailers
      • Profit pool assessment
  • Bridge to the future
    • Nonwoven producers
    • Flushable wipes producers
    • Flushable wipes end users/consumers
  • 2028 and beyond

 

tables and figures

List of figures

  • Figure 0‑1 Raw materials used in the production of flushable nonwovens (volume) in 2018
  • Figure 0‑2 Raw materials used in the production of flushable nonwovens (volume) in 2023
  • Figure 0‑3 Flushable wipes market by end use, 2018 (tonnes)
  • Figure 0‑4 Flushable wipes market by end use, 2023 (tonnes)
  • Figure 2‑1 Supply chain for flushable wipes
  • Figure 4‑1 Flushable wipes market share by process 2018, by volume (%)
  • Figure 4‑2 Flushable wipes market share by process 2023, by volume (%)
  • Figure 5‑1 Raw materials used in the production of flushable nonwovens (volume) in 2018
  • Figure 5‑2 Raw materials used in the production of flushable nonwovens (volume) in 2023
  • Figure 6‑1 Flushable wipes market by end use, 2018 (tonnes)
  • Figure 6‑2 Flushable wipes market by end use, 2023 (tonnes)
  • Figure 7‑1 Flushable wipes market by region, 2018, by volume (% share)
  • Figure 7‑2 Flushable wipes market by region, 2023, by volume (% share)
  • Figure 8‑1 Profit pool for flushable wipes in 2018

List of tables

  • Table 0‑1 Growth rates for nonwovens markets, 2013-23 (by value)
  • Table 0‑2 Flushable wipes market by process, 2013-23 (‘000 tonnes)
  • Table 0‑3 Flushable wipes market by region, 2013-23, by value ($ million)
  • Table 2‑1 Key drivers and trends for flushable wipes, 2018
  • Table 2‑2 Major flushble wipes producers, 2018
  • Table 3‑1 Technology forecast for adult moist toilet tissue through 2023
  • Table 3‑2 Technology forecast for toddler toilet care wipes through 2023
  • Table 3‑3 Technology forecast for feminine hygiene wipes through 2023
  • Table 3‑4 Technology forecast for cosmetic and facial wipes through 2023
  • Table 3‑5 Technology forecast for bath/adult incontinence wipes through 2023
  • Table 3‑6 Technology forecast for medicinal wipes through 2023
  • Table 3‑7 Technology forecast for skin soothing wipes through 2023
  • Table 3‑8 Technology forecast for multipurpose wipes through 2023
  • Table 3‑9 Technology forecast for cleaning/disinfecting wipes
  • Table 3‑10 Technology forecast for industrial wipes through 2023
  • Table 3‑11 Technology forecast for baby wipes through 2023
  • Table 3‑12 Technology forecast for wet floor wipes through 2023
  • Table 4‑1 Flushable wipes by process, 2013-23, by value ($ millions)
  • Table 4‑2 Flushable wipes by process, 2013 – 23, by area (millions square metres)
  • Table 4‑3 Flushable wipes by process, 2018 – 2023, by volume ('000 tonnes)
  • Table 4‑4 Spunlace flushable wipes market 2013-23, by value, volume and area ($ million, ‘000 tonnes and million square metres)
  • Table 4‑5 Airlaid flushable wipes market 2013-23, by value, volume and area ($ million, ‘000 tonnes and million square metres)
  • Table 4‑6 Wetlaid flushable wipes market 2013-23, by value, volume and area ($ million, ‘000 tonnes and million square metres)
  • Table 4‑7 Carded nonwoven volume in the flushable wipes market, 2013-23
  • Table 4‑8 Other nonwovens flushable wipes market 2013-23, by value, volume and area ($ million, ‘000 tonnes and million square metres)
  • Table 5‑1 Flushable wipes market by material type 2013-23, by volume (‘000 tonnes)
  • Table 5‑2 Market share of raw materials used for flushable wipes, 2010 – 2020 (volume)
  • Table 5‑3 Non-biodegradable fibres for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑4 Polyester fibre for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑5 Polypropylene fibre for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑6 Bicomponent fibre for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑7 Biodegradable fibres/binders for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑8 Wood pulp for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑9 Rayon/lyocell for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑10 Latex binder for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑11 Standard latex binder for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑12 Specialty latex binder for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑13 Other materials for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑14 Cotton for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 5‑15 PLA/other materials for flushable wipes market 2013-23, by value and volume ($ million and ‘000 tonnes)
  • Table 6‑1 Growth rates in sales ($) for wipes markets, 2013-18/2018-23/2013-23
  • Table 6‑2 Flushable wipes market by end use, 2013-23 ($ millions)
  • Table 6‑3 Flushable wipes market by end use, 2013-23 (millions square metres)
  • Table 6‑4 Flushable wipes market by end use, 2013-23 ('000 tonnes)
  • Table 6‑5 Global consumption of personal care flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑6 Global consumption of adult moist toilet tissue flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑7 Adult moist toilet tissue major needs and unmet needs (2018)
  • Table 6‑8 Global consumption of toddler toilet care flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑9 Toddler toilet care wipes major needs and unmet needs (2018)
  • Table 6‑10 Global consumption of feminine hygiene flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑11 Feminine hygiene wipes major needs and unmet needs (2018)
  • Table 6‑12 Global consumption of cosmetic/facial flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑13 Cosmetic/facial wipes major needs and unmet needs (2018)
  • Table 6‑14 Global consumption of bathing and adult incontinence flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑15 Bathing/adult incontinence wipes major needs and unmet needs (2018)
  • Table 6‑16 Global consumption of other personal care flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑17 Other personal care wipes major needs and unmet needs (2018)
  • Table 6‑18 Global consumption of household or home care flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑19 Global consumption of bathroom cleaning flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑20 Bathroom cleaning/disinfecting wipes major needs and unmet needs (2018)
  • Table 6‑21 Global consumption of other household flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑22 Global consumption of industrial flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑23 Industrial wipes major needs and unmet needs (2018)
  • Table 6‑24 Global consumption of baby flushable wipes, 2013-23 ($ million, million m², '000 tonnes)
  • Table 6‑25 Baby wipe major needs and unmet needs in 2018
  • Table 7‑1 Flushable wipes market by region, 2013-23, by value ($ million)
  • Table 7‑2 Flushable wipes market by region, 2013-23, by area (millions m2)
  • Table 7‑3 Flushable wipes market by region, 2013-23, by volume ('000 tonnes)
  • Table 7‑4 North America flushable wipes market 2013-23, by value ($ million)
  • Table 7‑5 North America flushable wipes market 2013-23, by area (million square metres)
  • Table 7‑6 North America flushable wipes market 2013-23, by volume (‘000 tonnes)
  • Table 7‑7 South America flushable wipes market 2013-23, by value ($ million)
  • Table 7‑8 South America flushable wipes market 2013-23, by area (million square metres)
  • Table 7‑9 South America flushable wipes market 2013-23, by volume (‘000 tonnes)
  • Table 7‑10 Europe flushable wipes market 2013-23, by value ($ million)
  • Table 7‑11 Europe flushable wipes market 2013-23, by area (millions square metres)
  • Table 7‑12 Europe flushable wipes market 2013-23, by volume (‘000 tonnes)
  • Table 7‑13 Asia flushable wipes market 2013-23, by value ($ million)
  • Table 7‑14 Asia flushable wipes market 2013-23, by area (millions square metres)
  • Table 7‑15 Asia flushable wipes market 2013-23, by volume (‘000 tonnes)
  • Table 7‑16 Rest of the World flushable wipes market 2013-23, by value ($ million)
  • Table 7‑17 Rest of the World flushable wipes market 2013-23, by area (millions square metres)
  • Table 7‑18 Rest of the World flushable wipes market 2013-23, by volume (‘000 tonnes)
  • Table 8‑1 SWOT analysis for nonwoven producers, 2018
  • Table 8‑2 SWOT analysis for flushable wipes producers, 2018
  • Table 8‑3 SWOT analysis for flushable wipes consumers, 2018