Strategy Support

Providing decision focus to strategy development , identifying high value alternatives, external perspectives, data, risk consideration, transparent strategic process and stakeholder alignment.

We understand your need to continually evolve and to achieve business growth. We can help you to:

  • Identify profitable opportunities
  • Evaluate niche market opportunities
  • Understand unmet needs
  • Understand the impact of technology
  • Map the value chain
  • Forecast developments in your industry
  • Benchmark against competitors
  • Assistance and support with strategic business alignment

What our clients say about us

“Since we have started working with Smithers Pira we have been  consistently impressed by the quality of their research. We are  using their off-the-shelf reports and have worked with them on  a number of primary research surveys – and they have always  delivered accurate, insightful work. Their combination of deep technical knowledge on print, paper and packaging combined with  extensive market research capabilities gives us the confidence that  they will be able to help.”

Georg Bernskoetter, Director of Business Development, HP

Examples of some of our client projects

global brand owner commissioned us to forecast consumer trends and attitudes towards a range packaging substrates and products. We conducted a full primary research program, and delivered quantitative data and a report with actionable recommendations. The final report used a blend of technology insight, market data on global packaging trends, and consumer perceptions. Our client used this data as justification for switching from metal cans to plastic bottles and pouches, and has seen sales grow as a result.”

“A leading packaging converter was developing its strategy for the personal care and cosmetics industry, and needed to understand the profitability of different packaging products by end-use (e.g. sun care, skin care, make up etc.). We undertook the research which included utilising our global network of personal care and packaging experts. A key deliverable was a matrix of 20+ packaging products in 10 end-use markets, with market size, profitability, growth rates etc. In addition, we provided actionable recommendations based on our analysis of the data in both report and PowerPoint format. Our client used this information to develop its R&D funnel for new product development.”

“A major Japanese film producer needed to understand the competitive landscape for transparent barrier films, with particular focus on opportunities for high-barrier and active packaging technologies. We carried out a custom study incorporating in-depth face-to-face interviews with suppliers and packaging converters, supplemented with telephone interviews across the value chain. The final report provided a comprehensive overview of the markets and identified a number of specific opportunities. Our client is now in discussions with potential partners in Europe and North America.”