Our exclusive content:
- Qualitative and quantitative 5-year market forecasts segmented by security feature type, end-use application and geography
- In-depth, expert analysis of drivers and barriers in the brand protection market
- Profiles of key national markets combining consumer, threat and enforcement trends to highlight emerging business opportunities
What methodology is used?
The Future of Anti-Counterfeiting, Brand Protection and Security Packaging to 2022 uses a combination of qualitative, quantitative and interpretive data. Given the secretive nature of the brand protection industry and the integration of packaging and anti-counterfeiting technologies, the information in this report was developed using two approaches. First, extensive research was conducted to determine the main reasons for brand owners deciding to deploy brand protection technologies. Second, the annual budget brand owners allocated to each of the drivers were measured, estimated, and modelled. Results were then consolidated to produce market forecasts by technology, end-use application, and region.