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Sam Sheppard Fidler
Global Lead
Sam has 15 years experience in packaging and testing, with a broad knowledge of packaging materials and processes, and logistics and distribution. Sam has extensive knowledge of the issues surrounding cost effective shipment of products throughout the supply chain, having conducted numerous projects addressing compliance, shipment damage reduction and cost avoidance for leading global brands.
Sam oversees Smithers Pira's Distribution Testing and Consulting business globally, with its teams and laboratories in the UK, and in Michigan and California in the US.
Sam has a degree in Physics and Chemistry, and a Diploma in Packaging. Sam is a member of the Packaging Society in the UK and Vice-Chair of the ISTA (International Safe Transit Association) Global Board. Sam is also Chair of ISTA's European Board.