Flexible packaging is established as a major part of the packaging industry, while at the same time playing host to innovations and dynamic developments. Flexible packaging remains one of the fastest-growing areas in packaging: according to Smithers Pira data, global consumption is forecast to grow 3.5% annually over the next five years, reaching $231 billion (€203.7 billion) by 2018. Innovation will be fundamental to its continued growth.
Increasingly popular across a variety of consumer products, flexible packaging can be generally defined as any package, or part of a package which has no shape of its own and for which the shape can be readily changed.
The wide scope for flexible packaging applications means this is affected by a number of market drivers. This white paper outlines five of the key factors that will determine the nature of future growth of flexible packaging across a number of markets.
The five key trends for the flexible packaging industry are defined in this white paper as:
- Barrier films
- Printing and design
- Smart packaging