The packaging of a product is part of the brand’s image, thus it is important for the packaging to correctly represent the premium value of the product it is encompassing. The packaging has an important part to play in persuading the consumer to part with their money, and generally consumers are willing to spend more if the packaging looks luxury.
As well as reflecting the value of the product, the packaging fulfils various other roles; it enhances the image of the brand, increases consumer engagement through personalised packaging, performs a function, creates appeal and diversifies the product.
This white paper published by packaging expert, Dominic Cakebread, looks to define luxury packaging and examines the trends and technology developments that are influencing the shape of this market. End use sectors are also represented and case studies included for each of the following:
- Premium alcoholic drinks
- Cosmetics and fragrances
Click the download button to receive the What is Luxury Packaging? white paper and learn more about the trends and technology developments that are influencing the shape of the luxury packaging market.