Brand Strength and Packaging

This White Paper on Brand Strength and Packaging assesses how brand managers quantify the performance of packaging when measuring brand strength. It is intended to provide suppliers to the FMCG industry with a unique insight into how brands can enhance the value of packaging to build brand strength, and identifies development opportunities to 2015.

Contained in this paper are some of the key insights from a major new study published by Pira (click here for more). The new study interrogates 30 end-use applications, and for each identifies the top 10 brand strength and packaging performance attributes. The end-market analysis encompasses 11 food, seven beverage, seven personal care and five other non-food applications.

At a category level, the study from which this white paper is drawn explores the hierarchy of brand strength attributes and its impact on packaging performance. These findings provide an unprecedented comparison of end-use market dynamics and explore the future role of packaging within the marketing mix of global category leaders.

Click the download button to receive the Brand Strength and Packaging White Paper and learn more about how brand managers quantify the performance of packaging when measuring brand strength.