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The package printing industry, which comprises about a third of the global printing market, serves an important role in the supply chain of various industries. Conventional printing methods are no longer the only option, with Digital printing as the newer, sometimes cheaper method. In particular the lack of prepress and make-ready costs for digital mean this is a more cost-effective option for short runs; here digital printing has allowed greater customization of packaging than ever before. With technology developing around the industry to not only accommodate digital printing, but also the finishing of the packaging, it may seem that conventional printing has already met its match. However, it's important to remember that digital printing for packaging is not necessarily about addressing the same markets as conventional printing but rather opening new markets and accommodating the changing needs of the packaging industry and consumers; in many cases, it introduces a whole new business model for printer and client.