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A practical guide to improving the packaging design process.
Packaging Design Strategy guides you through the complete design process. It works through concepts, research, planning and testing, graphic design, repro and printing of the package.
This completely revised 2nd edition has been brought right up to date to consider today’s packaging influences and technologies such as intelligent packaging and digital package printing.
Packaging Design Strategy is the essential handbook for anyone working with packaging – brand owners, packaging technologists and designers, package printers, labels printers, design students.