FIND OUT ABOUT:
- Volume/value data for the 18 key brand protection technologies and region specific end-use forecasts
- In-depth, expert analysis of drivers and barriers impacting the brand protection, anti-counterfeit packaging and security packaging markets
- Portraits of national markets combining consumer, threat and enforcement trends to highlight hidden market opportunities
A bottom-up approach was used to provide market sizes and forecasts for brand protection revenue by primary drivers which were further segmented by technology, end-use sector and geographic region. Secondary research sources gleaned comparative data from semi-structured interviews and written comment to verify and augment the findings. The research methodology provides reliable, detailed market data, trends and insights about current and future threats from brand fraud through to 2018.
WHAT'S INCLUDED IN THE REPORT?
- Innovative tamper-evident and supply chain materials, components and devices that are creating new opportunities for technology suppliers
- How globalisation of trade, growth in emerging markets, and lack of transparency in the supply chain are creating new brand protection, anti-counterfeit packaging and security packaging market opportunities
- How growth in counterfeiting and piracy, coupled with increasing need for brand awareness are putting pressure on brand owners to reduce their losses
HOW WILL THIS MARKET INTELLIGENCE REPORT BENEFIT YOU?
- Gain a strategic perspective on emerging trade, regulatory and authentication challenges, and opportunities for informed planning and product positioning
- Use current profiles of manufacturers, from global ink suppliers to specialty forensic coatings and tracking protocols, to help you apply anti-fraud tactics all along the supply chain
- Gain insights into how protecting your brand with packaging and authentication systems can double as a marketing strategy for differentiation and promotion
WHO SHOULD BUY THIS REPORT?
- Subscribers to the International Anti-Counterfeiting Directory
- Intellectual property policy and strategy planners and advocates
- Forensic technology consultants
- Healthcare and pharmaceutical safety experts
- Packaging industry consultants and analysts
- Security packaging technology suppliers
WHAT'S INCLUDED IN THE PRICE?
- One hard copy of the report sent to you on publication date
- Electronic copy with searchable PDF
- Global intranet licence allowing everyone in your organisation electronic access to the study