The Future of Printed Signage in an Electronic World to 2022

The global market for printed signage is will be worth $45.7 billion in 2017, and will rise to reach $46.7 billion by 2022 – a 0.4% CAGR. This will see the volume of printed materials in this sector rise from 13.1 billion metres square to 14.0 billion metres across the same period.

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Product detail
Product type: Market report
Date of publication: 25 Apr 2017
Product format: Hard Copy, Digital Copy
Number of tables: 167
  • This impression of statis belies significant changes underway within the worldwide industry, including meeting the shifting demands in retail PoS signage, and integrating new ink and substrate technology
  • This report will continue to chart the success of inkjet print technology – including the arrival of a new generation of lower-priced wide format presses and characterizing the attractive market opportunities in emergent economies in Asia-Pacific, Eastern Europe, and Latin America.

Description

Our exclusive content:

  • Qualitative and quantitative five-year market forecasts segmented by print process, end-use application and geography
  • In-depth, expert analysis of drivers and barriers impacting the printed signage market
  • Profiles of key national markets and future prospect for printed signage and point-of-sale media by value and volume.

What methodology is used?

The Future of Printed Signage in an Electronic World 2022 uses a combination of qualitative, quantitative and interpretive data. This research methodology includes both desk research and fieldwork, with a focus on gaining access to primary sources, at leading companies in the global signage print value chain.

The results of this research was then moderated via a Delphi technique and exclusive Smithers data sources to produce a comprehensive dataset segmenting the global market for printed signage be value ($ million) and volume (million m2).

What will you discover?

  • Insight into the key market trends and technology develops that are shaping the printed signage market
  • Analysis of the opportunities that will be created for equipment, ink, and substrate suppliers; and print service suppliers across 2017-2022
  • Concise overviews of each print technology, end use and geography to allow business strategies to be drawn up with confidence.

Who should buy this report?

  • Suppliers of signage print equipment
  • Manufacturers of finishing equipment for wide-format market
  • Retailers and brand owners
  • Ink formulators
  • Suppliers of dedicated signage media
  • Print industry consultants and analysts

Table of Contents

Executive summary

  • The global market
  • Key drivers and trends
    • Retail trends
    • Signage industry trends
  • The rise of digital signage
    • Market size
    • Digital signage technologies
  • Cutting edge printing technology developments
  • Markets for printed signage
    • End-use applications
    • Print process markets
      • Substrates
    • Geographic markets

Introduction and methodology

Introduction

  • Scope
  • Methodology
    • Desk research
    • Delphi technique
  • Data
  • Definitions

Market tends and drivers for printed signage

  • Introduction
  • World economic outlook
  • Retail trends
    • Signage in non-supermarket retail
    • Seasonal marketing campaigns and Customised print
    • Retail opportunities in Asia
    • Internet sales and advertising channels
    • Globalisation of brand identities
  • Equipment developments
    • Low-cost wide-format presses
    • Software developments
    • Speed improvements
    • Improved UV curing
  • Media and consumables developments
    • Hybrid ink sets
    • UV gel inks
    • Metallic effect inks
    • Texture effects
    • Low-VOC print rooms
    • Substrate developments

Electronic Signage developments

  • Overview
  • Digital signage technologies
    • Plasma screens
    • Liquid crystal displays (LCDs)
    • LED/OLED
    • Rear projection
    • Holographic screens
    • Video walls
    • E-paper
    • Glass
  • Market developments
    • Electronic shelf labels deployments
    • VDU advertising in premium locations
    • Interactive dynamic VDU displays
    • Digital wallpaper
    • Interactive windows/mirrors
  • Leading technology suppliers
  • Digital signage installations
  • Leading technology suppliers
  • Outlook 2017-2022

Signage print process markets 2017-2022

  • Introduction
  • PoS/signage printing process markets
    • Sheetfed offset litho
    • Screen
    • Inkjet
      • Wide-format inkjet printing
      • Flatbed printers
    • Other print processes
    • Drupa 2016 and FESPA 2016 developments
  • PoS/signage substrate markets
  • Consumables
  • Software

Markets for printed signage

  • Overview
  • Indoor and outdoor PoS/signage markets
  • PoS/signage product markets
    • Posters
      • Backlit display
    • Temporary PoP displays
    • Semi-permanent PoP displays
    • Permanent PoP displays
    • Decals/transfers
    • Billboards
    • Banners, flags and backdrops
    • Vehicle/fleet graphics
    • Corporate graphics, exhibition and trade show materials
    • Building wraps/other graphics
    • Sails, hot air balloons, marquees, other

Geographic markets

  • Global overview
  • Western Europe
    • France
    • Germany
    • Signage market trends
    • Italy
    • Spain
    • UK
    • Other Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Other Eastern Europe
  • Middle East
  • Africa
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
  • Asia
    • China
    • India
    • Japan
    • Other Asia
  • Australia

Tables and Figures

List of tables and figures:

  • Typical printed signage application information
  • Global printed PoS/signage output by product, 2016 (million m2)
  • Growth in global total printed PoS/signage output by country, 2012-22 (% annual change, million m2)
  • Growth in global total printed signage output by application, 2016-22 (%)
  • Growth in global total printed signage output by print process 2012-22 (%)
  • Growth in global total printed signage output by substrate, 2012-22 (%)
  • Typical signage print process by application
  • Exchange rates for major countries under review, 2014-2017 (=$1)
  • List of definitions
  • The global economy, 2012-22
  • Historical and forecast real GDP growth trends, 2012-22 (%)
  • Global population and GDP shares, 2012-22 (%)
  • Top 25 Major global retailers, 2016 (revenues, $ billion)
  • Leading global grocery retailers, 2016 (revenues, $ billion)
  • Global digital signage market trends, ($ million)
  • Electronic signage revenue by region, 2016 (% share by value)
  • Electronic signage sales by application, 2016 ($ million)
  • Electronic PoS/signage concepts
  • Electronic window signage concept
  • Electronic shelf label signage installation concept
  • Global PoS/signage printing output by process type, 2012-2222
  • Sheetfed offset litho: PoS/signage printing output by region, 2012-22 (million m²)
  • Sheetfed offset litho: PoS/signage printing output by venue, 2012-22 (million m²)
  • Screen: PoS/signage printing output by region, 2012-22 (million m²)
  • Screen: PoS/signage printing output by venue, 2012-22 (million m²)
  • Inkjet: PoS/signage printing output by region, 2012-2225
  • Inkjet: PoS/signage printing output by venue, 2012-2225
  • Wide-format inkjet presses for signage applications
  • Flatbed inkjet presses
  • Other print processes: PoS/signage printing output by region, 2012-22 (million m²)
  • Other print processes: PoS/signage printing output by venue, 2012-22 (million m²)
  • Timeline for the development of printing technology in signage 2017-22
  • Global PoS/signage printing output by substrate type, 2012-22 (million m²)
  • Global indoor PoS/signage printing output by substrate type, 2012-22 (million m²)
  • Global outdoor PoS/signage printing output by substrate type, 2012-22 (million m²)
  • World PoS/signage printing output by process type, 2012-22 (million m²)
  • Indoor PoS/signage printing output by geographic market, 2012-22)(million m²)
  • Global indoor PoS/signage printing output by process, 2012-22) (million m²)
  • Outdoor PoS/signage printing output by geographic market, 2012-22 (million m²)
  • Global outdoor PoS/signage printing output by process, 2012-22 (million m²)
  • Global PoS/signage printing output by product, 2012-22 (million m²)
  • Posters: printing output by region, 2012-22 (million m²)
  • Temporary PoP displays: printing output by region, 2012-22 (million m²)
  • Semi-permanent PoP displays: printing output by region, 2012-22 (million m²)
  • Permanent PoP displays: printing output by region, 2012-22 (million m²)
  • Decals/transfers: printing output by region, 2012-22 (million m²)
  • Billboards: printing output by region, 2012-22 (million m²)
  • Banners, flags and backdrops: printing output by region, 2012-22 (million m²)
  • Vehicle/fleet graphics: printing output by region, 2012-22 (million m²)
  • Corporate graphics, exhibition and trade show materials: printing output by region, 2012-22 (million m²)
  • Building wraps/other graphics: printing output by region, 2012-22 (million m²)
  • Sails, hot air balloons, marquees, other: printing output by region, 2012-22 (million m²)
  • PoS/signage printing output by geographic market, 2012-22 ($ million/million m²)
  • PoS/signage printing output by geographic market, 2012-22 ($ million/million m²)
  • PoS/signage printing output by geographic market, 2012-22 ($ million/million m²)
  • Western Europe: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Western Europe: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Western Europe: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Western Europe: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Western Europe: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • France: economic trends, 2012-22
  • France: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • France: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • France: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Germany: economic trends, 2012-22
  • Germany: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Germany: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Germany: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Italy: economic trends, 2012-22
  • Italy: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Italy: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Italy: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Spain: economic trends, 2012-22
  • Spain: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Spain: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Spain: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • UK: economic trends, 2012-22
  • UK: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • UK: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • UK: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Western Europe: PoS/signage printing output by process type, 2012-22
  • Other Western Europe: indoor PoS/signage printing output by process type, 2012-22
  • Other Western Europe: outdoor PoS/signage printing output by process type, 2012-22
  • Eastern Europe: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Eastern Europe: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Eastern Europe: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Eastern Europe: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Eastern Europe: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • Poland: economic trends, 2012-22
  • Poland: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Poland: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Poland: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Russia: economic trends, 2012-22
  • Russia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Russia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Russia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Eastern Europe: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Eastern Europe: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Eastern Europe: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Middle East: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • Africa: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Africa: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Africa: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Africa: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Africa: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • North America: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • North America: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • North America: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • North America: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • North America: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • US: economic trends, 2012-22
  • US: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • US: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • US: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Canada: economic trends, 2012-22
  • Canada: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Canada: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Canada: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Latin America: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • Brazil: economic trends, 2012-22
  • Brazil: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Brazil: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Brazil: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Mexico: economic trends, 2012-22
  • Mexico: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Mexico: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Mexico: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Latin America: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Latin America: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Latin America: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Asia: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • China: economic trends, 2012-22
  • China: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • China: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • China: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • India: economic trends, 2012-22
  • India: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • India: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • India: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Japan: economic trends
  • Japan: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Japan: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Japan: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Asia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Asia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Asia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Australasia: PoS/signage printing output by substrate type, 2012-22 ($ million/million