The Future of Printed Signage in an Electronic World to 2022

The global market for printed signage is will be worth $45.7 billion in 2017, and will rise to reach $46.7 billion by 2022 – a 0.4% CAGR. This will see the volume of printed materials in this sector rise from 13.1 billion metres square to 14.0 billion metres across the same period.

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Date of publication: 25 Apr 2017
Product format: Hard Copy, Digital Copy
Number of tables: 167

This impression of statis belies significant changes underway within the worldwide industry, including meeting the shifting demands in retail PoS signage, and integrating new ink and substrate technology,

This report will continue to chart the success of inkjet print technology – including the arrival of a new generation of lower-priced wide format presses and characterizing the attractive market opportunities in emergent economies in Asia-Pacific, Eastern Europe, and Latin America.

Description

Our exclusive content:

  • Qualitative and quantitative five-year market forecasts segmented by print process, end-use application and geography
  • In-depth, expert analysis of drivers and barriers impacting the printed signage market
  • Profiles of key national markets and future prospect for printed signage and point-of-sale media by value and volume.

What methodology is used?

The Future of Printed Signage in an Electronic World 2022 uses a combination of qualitative, quantitative and interpretive data. This research methodology includes both desk research and fieldwork, with a focus on gaining access to primary sources, at leading companies in the global signage print value chain.

The results of this research was then moderated via a Delphi technique and exclusive Smithers data sources to produce a comprehensive dataset segmenting the global market for printed signage be value ($ million) and volume (million m2).

What will you discover?

  • Insight into the key market trends and technology develops that are shaping the printed signage market
  • Analysis of the opportunities that will be created for equipment, ink, and substrate suppliers; and print service suppliers across 2017-2022
  • Concise overviews of each print technology, end use and geography to allow business strategies to be drawn up with confidence.

Who should buy this report?

  • Suppliers of signage print equipment
  • Manufacturers of finishing equipment for wide-format market
  • Retailers and brand owners
  • Ink formulators
  • Suppliers of dedicated signage media
  • Print industry consultants and analysts

Table of Contents

Executive summary

  • The global market
  • Key drivers and trends
    • Retail trends
    • Signage industry trends
  • The rise of digital signage
    • Market size
    • Digital signage technologies
  • Cutting edge printing technology developments
  • Markets for printed signage
    • End-use applications
    • Print process markets
      • Substrates
    • Geographic markets

Introduction and methodology

Introduction

  • Scope
  • Methodology
    • Desk research
    • Delphi technique
  • Data
  • Definitions

Market tends and drivers for printed signage

  • Introduction
  • World economic outlook
  • Retail trends
    • Signage in non-supermarket retail
    • Seasonal marketing campaigns and Customised print
    • Retail opportunities in Asia
    • Internet sales and advertising channels
    • Globalisation of brand identities
  • Equipment developments
    • Low-cost wide-format presses
    • Software developments
    • Speed improvements
    • Improved UV curing
  • Media and consumables developments
    • Hybrid ink sets
    • UV gel inks
    • Metallic effect inks
    • Texture effects
    • Low-VOC print rooms
    • Substrate developments

Electronic Signage developments

  • Overview
  • Digital signage technologies
    • Plasma screens
    • Liquid crystal displays (LCDs)
    • LED/OLED
    • Rear projection
    • Holographic screens
    • Video walls
    • E-paper
    • Glass
  • Market developments
    • Electronic shelf labels deployments
    • VDU advertising in premium locations
    • Interactive dynamic VDU displays
    • Digital wallpaper
    • Interactive windows/mirrors
  • Leading technology suppliers
  • Digital signage installations
  • Leading technology suppliers
  • Outlook 2017-2022

Signage print process markets 2017-2022

  • Introduction
  • PoS/signage printing process markets
    • Sheetfed offset litho
    • Screen
    • Inkjet
      • Wide-format inkjet printing
      • Flatbed printers
    • Other print processes
    • Drupa 2016 and FESPA 2016 developments
  • PoS/signage substrate markets
  • Consumables
  • Software

Markets for printed signage

  • Overview
  • Indoor and outdoor PoS/signage markets
  • PoS/signage product markets
    • Posters
      • Backlit display
    • Temporary PoP displays
    • Semi-permanent PoP displays
    • Permanent PoP displays
    • Decals/transfers
    • Billboards
    • Banners, flags and backdrops
    • Vehicle/fleet graphics
    • Corporate graphics, exhibition and trade show materials
    • Building wraps/other graphics
    • Sails, hot air balloons, marquees, other

Geographic markets

  • Global overview
  • Western Europe
    • France
    • Germany
    • Signage market trends
    • Italy
    • Spain
    • UK
    • Other Western Europe
  • Eastern Europe
    • Poland
    • Russia
    • Other Eastern Europe
  • Middle East
  • Africa
  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
  • Asia
    • China
    • India
    • Japan
    • Other Asia
  • Australia

Tables and Figures

List of tables and figures:

  • Typical printed signage application information
  • Global printed PoS/signage output by product, 2016 (million m2)
  • Growth in global total printed PoS/signage output by country, 2012-22 (% annual change, million m2)
  • Growth in global total printed signage output by application, 2016-22 (%)
  • Growth in global total printed signage output by print process 2012-22 (%)
  • Growth in global total printed signage output by substrate, 2012-22 (%)
  • Typical signage print process by application
  • Exchange rates for major countries under review, 2014-2017 (=$1)
  • List of definitions
  • The global economy, 2012-22
  • Historical and forecast real GDP growth trends, 2012-22 (%)
  • Global population and GDP shares, 2012-22 (%)
  • Top 25 Major global retailers, 2016 (revenues, $ billion)
  • Leading global grocery retailers, 2016 (revenues, $ billion)
  • Global digital signage market trends, ($ million)
  • Electronic signage revenue by region, 2016 (% share by value)
  • Electronic signage sales by application, 2016 ($ million)
  • Electronic PoS/signage concepts
  • Electronic window signage concept
  • Electronic shelf label signage installation concept
  • Global PoS/signage printing output by process type, 2012-2222
  • Sheetfed offset litho: PoS/signage printing output by region, 2012-22 (million m²)
  • Sheetfed offset litho: PoS/signage printing output by venue, 2012-22 (million m²)
  • Screen: PoS/signage printing output by region, 2012-22 (million m²)
  • Screen: PoS/signage printing output by venue, 2012-22 (million m²)
  • Inkjet: PoS/signage printing output by region, 2012-2225
  • Inkjet: PoS/signage printing output by venue, 2012-2225
  • Wide-format inkjet presses for signage applications
  • Flatbed inkjet presses
  • Other print processes: PoS/signage printing output by region, 2012-22 (million m²)
  • Other print processes: PoS/signage printing output by venue, 2012-22 (million m²)
  • Timeline for the development of printing technology in signage 2017-22
  • Global PoS/signage printing output by substrate type, 2012-22 (million m²)
  • Global indoor PoS/signage printing output by substrate type, 2012-22 (million m²)
  • Global outdoor PoS/signage printing output by substrate type, 2012-22 (million m²)
  • World PoS/signage printing output by process type, 2012-22 (million m²)
  • Indoor PoS/signage printing output by geographic market, 2012-22)(million m²)
  • Global indoor PoS/signage printing output by process, 2012-22) (million m²)
  • Outdoor PoS/signage printing output by geographic market, 2012-22 (million m²)
  • Global outdoor PoS/signage printing output by process, 2012-22 (million m²)
  • Global PoS/signage printing output by product, 2012-22 (million m²)
  • Posters: printing output by region, 2012-22 (million m²)
  • Temporary PoP displays: printing output by region, 2012-22 (million m²)
  • Semi-permanent PoP displays: printing output by region, 2012-22 (million m²)
  • Permanent PoP displays: printing output by region, 2012-22 (million m²)
  • Decals/transfers: printing output by region, 2012-22 (million m²)
  • Billboards: printing output by region, 2012-22 (million m²)
  • Banners, flags and backdrops: printing output by region, 2012-22 (million m²)
  • Vehicle/fleet graphics: printing output by region, 2012-22 (million m²)
  • Corporate graphics, exhibition and trade show materials: printing output by region, 2012-22 (million m²)
  • Building wraps/other graphics: printing output by region, 2012-22 (million m²)
  • Sails, hot air balloons, marquees, other: printing output by region, 2012-22 (million m²)
  • PoS/signage printing output by geographic market, 2012-22 ($ million/million m²)
  • PoS/signage printing output by geographic market, 2012-22 ($ million/million m²)
  • PoS/signage printing output by geographic market, 2012-22 ($ million/million m²)
  • Western Europe: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Western Europe: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Western Europe: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Western Europe: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Western Europe: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • France: economic trends, 2012-22
  • France: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • France: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • France: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Germany: economic trends, 2012-22
  • Germany: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Germany: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Germany: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Italy: economic trends, 2012-22
  • Italy: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Italy: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Italy: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Spain: economic trends, 2012-22
  • Spain: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Spain: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Spain: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • UK: economic trends, 2012-22
  • UK: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • UK: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • UK: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Western Europe: PoS/signage printing output by process type, 2012-22
  • Other Western Europe: indoor PoS/signage printing output by process type, 2012-22
  • Other Western Europe: outdoor PoS/signage printing output by process type, 2012-22
  • Eastern Europe: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Eastern Europe: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Eastern Europe: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Eastern Europe: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Eastern Europe: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • Poland: economic trends, 2012-22
  • Poland: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Poland: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Poland: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Russia: economic trends, 2012-22
  • Russia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Russia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Russia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Eastern Europe: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Eastern Europe: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Eastern Europe: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Middle East: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Middle East: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • Africa: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Africa: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Africa: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Africa: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Africa: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • North America: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • North America: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • North America: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • North America: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • North America: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • US: economic trends, 2012-22
  • US: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • US: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • US: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Canada: economic trends, 2012-22
  • Canada: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Canada: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Canada: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Latin America: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Latin America: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • Brazil: economic trends, 2012-22
  • Brazil: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Brazil: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Brazil: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Mexico: economic trends, 2012-22
  • Mexico: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Mexico: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Mexico: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Latin America: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Latin America: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Latin America: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Asia: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Asia: PoS/signage printing output by substrate type, 2012-22 ($ million/million m²)
  • China: economic trends, 2012-22
  • China: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • China: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • China: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • India: economic trends, 2012-22
  • India: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • India: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • India: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Japan: economic trends
  • Japan: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Japan: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Japan: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Asia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Asia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Other Asia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: indoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: outdoor PoS/signage printing output by process type, 2012-22 ($ million/million m²)
  • Australasia: PoS/signage printing output by product type, 2012-22 ($ million/million m²)
  • Australasia: PoS/signage printing output by substrate type, 2012-22 ($ million/million