The Future of Signage in an Electronic World to 2020

Global output of printed PoS/signage was valued at $49.4 billion in 2014, with indoor PoS/signage valued at $30.7 billion and outdoor at $18.7 billion.

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Product detail
Product type: Market report
Date of publication: 08 Jun 2015
Product format: Digital Copy, Hard Copy
Forecast range: 2015-2020

Growth in digital displays is set to have a marked impact upon outdoor printed PoS/signage, which is forecast to decline at an annual average rate of 0.4% in volume terms and 0.7% in real value terms to 2020. Indoor printed output, however, is forecast to grow at an average annual rate of 1.2% in volume terms and 0.3% in value terms over the same period.

The Future of Signage in an Electronic World to 2020 reviews the key technological developments in PoS/signage printing and discusses the key drivers and trends affecting the market, with a dedicated chapter that examines the growth in digital display markets.

Description

OUR EXCLUSIVES:

  • Quantitative market sizes and forecasts to 2020 segmented by process, end use, substrate and geography
  • In-depth analysis of the global outlook for printed PoS/signage, including detailed analysis of the key growth areas
  • 122 tables and figures of data based on extensive primary research

METHODOLOGY

The Future of Signage in an Electronic World to 2020 is based on extensive primary and secondary research. Primary research included interviews with leading players in the printed signage industry around the world. Secondary research included analysis of Smithers Pira’s database of printing trends and market information. Additional information was gathered from printing associations and suppliers, as well as the international trade press and research from a variety of sources on print, paper and equipment. The report provides a unique depth of information and analysis. 

WHAT WILL YOU DISCOVER?

  • Detailed analysis of the shape of the industry with market sizes and forecasts to 2020 broken down by process, end use, substrate and geographical market
  • Find out about the major technological developments in PoS/signage printing
  • Dedicated chapter examining the growth in digital display markets
  • Use our expert insight to understand the key drivers and trends that will impact on the development of the market

WHO SHOULD BUY THIS REPORT?

  • Signage printers
  • Brand owners and retailers
  • Raw materials suppliers
  • Equipment/machinery suppliers
  • Industry consultants and analysts

WHAT'S INCLUDED IN THE PRICE?

  • An electronic version of the report in PDF format. You may add a hardcopy version (mailed to you); see the order form for details
  • 5-year market forecasts
  • Analyses of key trends, strategic market forecasts and extensive tables and figures

Table of Contents

Executive summary

  • The global market
  • Key drivers and trends
    • Retail market size
    • Retail trends
    • Signage industry trends
  • The rise of digital signage
    • Market size
    • Digital signage technologies
  • Cutting edge printing technology developments
  • Markets for printed signage
    • End-use applications
    • Print processes
    • Substrates

Introduction and methodology

  • Introduction
  • Objective
  • Scope
  • Methodology
  • Data
  • Definitions

Key drivers and trends

  • Introduction
  • The global economy
    • Retail trends
    • Retail market size
    • New store openings
    • Store closures
    • E-commerce
      • Price and promotional activity
  • Signage industry trends
    • Compliance
    • Effect of print management
    • Globalisation, local/regional advertising
    • PoP in wider context of advertising
      • Overlap between digital and print

Rise of digital signage

  • Overview
  • Digital signage technologies
    • Plasma screens
    • Liquid crystal displays (LCDs)
    • LED
    • Rear projection
      • Holographic screens
  • Video walls
    • Touchscreens
    • Glass
  • Leading technology suppliers
    • Samsung
    • NEC
    • LG
    • Panasonic
    • Sharp
    • Cisco
    • Navori
  • Usage of digital signage
    • Wal-Mart SMAR T network
    • Tesco OptimEyes
    • McDonald’s digital menu boards
    • Times Square digital billboard
    • Unilever digital place-based campaign
    • Adidas digital window shopping
  • Outlook

Technology developments in printed signage

  • Introduction
  • Sheetfed litho
  • Screen printing
  • Inkjet
    • Wide-format inkjet printing
    • Flatbed printers
    • Inkjet ink developments
    • Added value effects and services
  • Fespa 2015 updates

Markets for printed signage

  • Overview
  • Indoor and outdoor PoS/signage markets
  • PoS/signage product markets
    • Posters
      • Backlit display
    • Temporary PoP displays
    • Semi-permanent PoP displays
    • Permanent PoP displays
    • Decals/transfers
    • Billboards
    • Banners, flags and backdrops
    • Vehicle/fleet graphics
    • Corporate graphics, exhibition and trade show materials
    • Building wraps/other graphics
    • Sails, hot air balloons, marquees, other
  • PoS/signage printing process markets
    • Offset
    • Screen
    • Inkjet
  • PoS/signage substrate markets

Geographic markets

  •  Overview
  •  Western Europe
    •  France
      •  Signage market trends
    •  Germany
      •  Signage market trends
    •  Italy
      •  Signage market trends
    •  Spain
      •  Signage market trends
    •  UK
      •  Signage market trends
  •  Eastern Europe
    •  Poland
      •  Signage market trends
    •  Russia
      •  Signage market trends
  •  Middle East
  •  Africa
  •  North America
    •  US
      •  Signage market trends
    •  Canada
      •  Signage market trends
  •  Latin America
    •  Brazil
      •  Signage market trends
    •  Mexico
      •  Signage market trends
  •  Asia
    •  China
      •  Signage market trends
    •  India
      •  Signage market trends
    •  Japan
      •  Signage market trends
  •  Australasia

Tables and Figures

  • Global printed signage/PoS output by venue, 2010–20
  • Global printed signage/PoS output by product type, 2015 & 2020f (million m²)
  • Global printed signage/PoS output by substrate, 2010–20 (million m²)
  • Global printed signage/PoS output by region, 2015 & 2020f (million m²)
  • Global printed signage/PoS output by region, 2015 & 2020f ($ million, constant 2014 prices & exchange rates)
  • Global printed signage/PoS output by process type, 2015 & 2020f (million m²)
  • Global printed signage/PoS output by process type, 2015 & 2020f ($ million, constant 2014 prices & exchange rates)
  •  Printer survey respondents by size (number of employees)
  •  The global economy, 2010–20f
  •  Historical and forecast real GDP growth trends, 2010–20f (%)
  •  Global population and GDP shares, 2010–20f (%)
  •  Top 25 major global retailers by revenue, 2013
  •  Leading global grocery retailers 2013
  •  Global digital signage market trends, ($ billion)
  • Wide-format inkjet presses for signage applications
  •  PoS/signage printing output by geographic market, 2010–20 ($ million, current prices & exchange rates)
  •  Indoor PoS/signage printing output by geographic market, 2010–20 ($ million, current prices & exchange rates)
  •  Outdoor PoS/signage printing output by geographic market, 2010–20 ($ million, current prices & exchange rates)
  •  Global PoS/signage printing output by product, 2010–20 (million m²)
  •  Global PoS/signage printing output by substrate type, 2010–20 (million m²)
  •  Posters: printing output by region, 2010–20 (million m²)
  •  Banners, flags and backdrops: printing output by region, 2010–20 (million m²)
  •  Vehicle/fleet graphics: printing output by region, 2010–20 (million m²)
  •  France: PoS/signage printing output by process type, 2010–20
  •  France: indoor PoS/signage printing output by process type, 2010–20
  •  France: outdoor PoS/signage printing output by process type, 2010–20
  •  Germany: economic trends, 2010–20f
  •  Germany: PoS/signage printing output by process type, 2010–20
  •  Germany: indoor PoS/signage printing output by process type, 2010–20
  •  Germany: outdoor PoS/signage printing output by process type, 2010–20
  •  Italy: economic trends, 2010–20f
  •  Italy: PoS/signage printing output by process type, 2010–20
  •  Italy: indoor PoS/signage printing output by process type, 2010–20
  •  Italy: outdoor PoS/signage printing output by process type, 2010–20
  •  Spain: economic trends, 2010–20f
  •  Spain: PoS/signage printing output by process type, 2010–20
  •  Spain: indoor PoS/signage printing output by process type, 2010–20
  •  Spain: outdoor PoS/signage printing output by process type, 2010–20
  •  UK: economic trends, 2010–20f
  •  UK: PoS/signage printing output by process type, 2010–20
  •  UK: indoor PoS/signage printing output by process type, 2010–20
  •  UK: outdoor PoS/signage printing output by process type, 2010–20
  •  Eastern Europe: PoS/signage printing output by process type, 2010–20
  •  Eastern Europe: indoor PoS/ signage printing output by process type, 2010–20
  •  Eastern Europe: outdoor PoS/ signage printing output by process type, 2010–20
  •  Eastern Europe: PoS/signage printing output by product type, 2010–20
  •  Eastern Europe: PoS/signage printing output by substrate type, 2010–20
  •  Poland: economic trends, 2010–20f
  •  Poland: PoS/signage printing output by process type, 2010–20
  •  Poland: indoor PoS/signage printing output by process type, 2010–20
  •  Poland: outdoor PoS/signage printing output by process type, 2010–20
  •  Russia: economic trends, 2010–20f
  •  Russia: PoS/signage printing output by process type, 2010–20
  •  Russia: indoor PoS/signage printing output by process type, 2010–20
  •  Russia: outdoor PoS/signage printing output by process type, 2010–20
  •  Middle East: PoS/signage printing output by process type, 2010–20
  •  Middle East: indoor PoS/signage printing output by process type, 2010–20
  •  Middle East: outdoor PoS/signage printing output by process type, 2010–20
  •  Middle East: PoS/signage printing output by product type, 2010–20
  •  Middle East: PoS/signage printing output by substrate type, 2010–20
  •  Africa: PoS/signage printing output by process type, 2010–20
  •  Africa: indoor PoS/signage printing output by process type, 2010–20
  •  A frica: outdoor PoS/signage printing output by process type, 2010–20
  •  Africa: PoS/signage printing output by product type, 2010–20
  •  Africa: PoS/signage printing output by substrate type, 2010–20
  •  North America: PoS/signage printing output by process type, 2010–20
  •  North America: indoor PoS/ signage printing output by process type, 2010–20
  •  North America: outdoor PoS/ signage printing output by process type, 2010–20
  •  North America: PoS/signage printing output by product type, 2010–20
  •  North America: PoS/signage printing output by substrate type, 2010–20
  •  US: economic trends, 2010–20f
  •  US: PoS/signage printing output by process type, 2010–20
  •  US: indoor PoS/signage printing output by process type, 2010–20
  •  US: outdoor PoS/signage printing output by process type, 2010–20
  •  Canada: economic trends, 2010–20f
  •  Canada: PoS/signage printing output by process type, 2010–20
  •  Canada: indoor PoS/signage printing output by process type, 2010–20
  •  Canada: outdoor PoS/signage printing output by process type, 2010–20
  •  Latin America: PoS/signage printing output by process type, 2010–20
  •  Latin America: indoor PoS/ signage printing output by process type, 2010–20
  •  Latin America: outdoor PoS/ signage printing output by process type, 2010–20
  •  Latin America: PoS/signage printing output by product type, 2010–20
  •  Latin America: PoS/signage printing output by substrate type, 2010–20
  •  Brazil: economic trends, 2010–20f
  •  Brazil: PoS/signage printing output by process type, 2010–20
  •  Brazil: indoor PoS/signage printing output by process type, 2010–20
  •  Brazil: outdoor PoS/signage printing output by process type, 2010–20
  •  Mexico: economic trends, 2010–20f
  •  Mexico: PoS/signage printing output by process type, 2010–20
  •  Mexico: indoor PoS/signage printing output by process type, 2010–20
  •  Mexico: outdoor PoS/signage printing output by process type, 2010–20
  •  Asia: PoS/signage printing output by process type, 2010–20
  •  Asia: indoor PoS/signage printing output by process type, 2010–20
  •  Asia: outdoor PoS/signage printing output by process type, 2010–20
  •  Asia: PoS/signage printing output by product type, 2010–20
  •  Asia: PoS/signage printing output by substrate type, 2010–20
  •  China: economic trends, 2010–20f
  •  China: PoS/signage printing output by process type, 2010–20
  •  China: indoor PoS/signage printing output by process type, 2010–20
  •  China: outdoor PoS/signage printing output by process type, 2010–20
  •  India: economic trends, 2010–20f
  •  India: PoS/signage printing output by process type, 2010–20
  •  India: indoor PoS/signage printing output by process type, 2010–20
  •  India: outdoor PoS/signage printing output by process type, 2010–20
  •  Japan: economic trends, 2010–20f
  •  Japan: PoS/signage printing output by process type, 2010–20
  •  Japan: indoor PoS/signage printing output by process type, 2010–20
  •  Japan: outdoor PoS/signage printing output by process type, 2010–20
  •  Australasia: PoS/signage printing output by process type, 2010–20
  •  Australasia: indoor PoS/signage printing output by process type, 2010–20
  •  Australasia: outdoor PoS/ signage printing output by process type, 2010–20
  •  Australasia: PoS/signage printing output by product type, 2010–20
  •  Australasia: PoS/signage print