The Future of Variable Data Printing to 2017

This market report on variable data printing statistics is based on an in-depth combination of primary and secondary research.

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Product detail
Product type: Market report
Date of publication: 31 Oct 2012
Product format: Market Report
Number of pages: 291
Forecast range: 2012-2017

The Future of Variable Data Printing to 2017 forecasts an increase in variable data printing volumes for direct mail, transactional and promotional printing segments from 2012 to 2017. Smithers Pira's newest report provides qualitative
and quantitative analysis on leading applications, software solutions, price tiers, as well as predicted growth in page volumes. It outlines growth trends by geographic market and explores technological developments and key market drivers, providing everything you need to keep ahead of competition!

Description

FIND OUT ABOUT

  • Global variable data printing markets today and to 2017
  • Strategic market forecasts broken down by print process, print product and geographical region
  • Technological developments in variable data print
  • Key drivers and trends shaping the future of the industry

METHODOLOGY

The Future of Variable Data Printing to 2017 is based on an in-depth combination of primary and secondary research. Primary research included telephone interviews with industry experts across the globe. In-depth followup interviews were then carried out to provide more detail and background on specific responses. Secondary research was based on analysis of Smithers Pira's
comprehensive printing industry database. Additional information was gathered from country printing associations and ink and paper suppliers, as well as various printing contacts throughout the world. This report provides a unique depth of information and analysis.

WHAT DO YOU GET?

  • Analysis of multichannel approaches, including VDP workflow for print, web and mobile devices
  • Close examination of major applications and industry segments, containing in-depth variable data printing statistics
  • Global trends of usage models, commercial and transactional markets
  • Market forecasts for worldwide digital and commercial VDP pages to 2017

HOW WILL THIS MARKET INTELLIGENCE REPORT BENEFIT YOU?

  • Use exclusive data and analysis to make sure your business is ahead of the competition
  • Support your decision making with solid data and expert opinion
  • Keep up to date on the latest developments and how they are likely to impact on the market and your business
  • Get detailed profiles of leading software products

WHO SHOULD BUY THIS REPORT?

  • Printers
  • Equipment and machinery suppliers
  • Consumables suppliers
  • Paper and ink suppliers
  • Consultants and analysts

WHAT'S INCLUDED IN THE PRICE?

  • One hard copy of the report sent to you on publication date
  • Electronic copy with searchable PDF
  • Global intranet licence allowing everyone in your organisation electronic access to the study

Table of Contents

EXECUTIVE SUMMARY 

INTRODUCTION AND METHODOLOGY

  • Introduction
  • Objective
  • Methodology
  • Scope and definitions
  • ↘↘ Market segmentation
  • ↘↘ Geographic coverage
  • ↘↘ Data
  • ↘↘ Glossary

MARKET OVERVIEW

  • Introduction
  • ↘↘ Definitions
  • Development of variable data printing (VDP)
  • VDP as a sub-set of all print
  • VDP for production efficiency
  • VDP for transactional and transpromotional

TECHNOLOGICAL DEVELOPMENTS IN VARIABLE DATA PRINT

  • Printing processes
  • ↘↘ Electrophotography (toner, laser)
  • ↘↘ Inkjet (monochrome, colour)
  • ↘↘ Hybrid digital imprinting onto analogue
  • Workflows
  • ↘↘ AFP
  • ↘↘ PostScript
  • ↘↘ PDF
  • ↘↘ PPML
  • ↘↘ JDF
  • ↘↘ Other
  • Software
  • ↘↘ Usage models, trends
  • ↘↘ Desktop publishing / mail merge
  • ↘↘ Transactional printing
  • ↘↘ Promotional printing
  • ↘↘ Product-specific VDP software
  • ↘↘ Press vendor
  • ↘↘ Integrated marketing software
  • ↘↘Web-to-print software

KEY DRIVERS AND TRENDS

  • Business drivers
  • Role of multi-channel marketing
  • ↘↘ Defining multi-channel
  • Role of relevance-based marketing to boost ROI
  • ↘↘ Evolution of promotional VDP campaigns over time
  • ↘↘ Role of big data and profiling
  • ↘↘ Role of real-time respondent tracking
  • ↘↘ Role of metrics and measurement
  • ↘↘ Role of integrated marketing software for automation
  • ↘↘ Role of VDP to capture soft leads
  • ↘↘ Role of trigger-based campaigns
  • ↘↘ Impact of postage and paper prices
  • Service providers: printers, MSPs, distributors
  • Users/buyers: corporations, brands and agencies

VARIABLE DATA PRINT PRODUCTS

  • Overview
  • Business forms/Identification
  • Cheques
  • Coupons, tickets and tape
  • Direct mail
  • Labels
  • Security print
  • Transactional print

GEOGRAPHIC MARKETS

  • Overview
  • Europe
  • Middle East
  • Asia
  • North America
  • Central America
  • South America
  • Australasia

SUMMARY AND CONCLUSIONS 

  • Primary opportunities
  • Remaining challenges for adoption
  • Conclusions

Tables and Figures

  • Global variable data printing output statistics, 2007-17
  • Global printing, analogue printing, digital printing, electrophotographic printing, inkjet printing, digital-only printing, digital overprinting:
  • Output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Business forms; business ID; cheques; coupons, tickets and tape; direct mail; labels; security print; transactional print; variable data print products:
  • ↘↘ Variable data printing statistics, 2007-17
  • ↘↘ Overall printing output by geographic market, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital printing output by geographic market, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Electrophotographic printing output by geographic market, 2007-17 (million A4 impressions)
  • ↘↘ Inkjet printing output by geographic market, 2007-17 (million A4 impressions)
  • ↘↘ Digital-only printing output by geographic market, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital overprinting output by geographic market, 2007-17 (million A4 sheets and impressions)
  • Western Europe: variable data printing output statistics, 2007-17
  • Western Europe: printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Western Europe: analogue printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Western Europe: digital printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Western Europe: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Western Europe: inkjet printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Western Europe: digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Western Europe: digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • France, Germany, Italy, Spain, UK:
  • ↘↘ Variable data printing output statistics, 2007-17
  • ↘↘ Printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Electrophotographic printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • ↘↘ Inkjet printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • Eastern Europe: variable data printing output statistics, 2007-17
  • Eastern Europe: printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Eastern Europe: analogue printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Eastern Europe: digital printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Eastern Europe: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Eastern Europe: inkjet printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Eastern Europe: digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Eastern Europe: digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Poland, Russia:
  • ↘↘ Variable data printing output statistics, 2007-17
  • ↘↘ Printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Electrophotographic printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • ↘↘ Inkjet printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • Middle East and Africa: variable data printing output statistics, 2007-17
  • Middle East and Africa: printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Middle East and Africa: analogue printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Middle East and Africa: digital printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Middle East and Africa: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 sheets)
  • Middle East and Africa: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • Middle East and Africa: inkjet printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Middle East and Africa: digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Middle East and Africa: digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • North America: variable data printing output statistics, 2007-17
  • North America: printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • North America: analogue printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • North America: digital printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • North America: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 sheets andimpressions)
  • North America: inkjet printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • North America: digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • North America: digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Canada, US:
  • ↘↘ Variable data printing output statistics, 2007-17
  • ↘↘ Printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Electrophotographic printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • ↘↘ Inkjet printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • Latin America: variable data printing output statistics, 2007-17
  • Latin America: printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Latin America: analogue printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Latin America: digital printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Latin America: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Latin America: inkjet printing output across variable data print sectors, 2007- 17 (million A4 sheets and impressions)
  • Latin America: digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Latin America: digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Brazil, Mexico:
  • ↘↘ Variable data printing output statistics, 2007-17
  • ↘↘ Printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Electrophotographic printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • ↘↘ Inkjet printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • Asia: variable data printing output statistics, 2007-17
  • Asia: printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Asia: analogue printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Asia: digital printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Asia: electrophotographic printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Asia: inkjet printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Asia: digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • Asia: digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • China, India, Japan, Australasia:
  • ↘↘ Variable data printing output statistics, 2007-17
  • ↘↘ Printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital-only printing output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Digital overprinting output across variable data print sectors, 2007-17 (million A4 sheets and impressions)
  • ↘↘ Electrophotographic printing output across variable data print sectors, 2007-17 (million A4 impressions)
  • ↘↘ Inkjet printing output across variable data print sectors, 2007-17 (million A4 impressions)