Smithers Pira has developed this study as part of its on-going Paper Perspectives programme to provide insight into developments of the future inkjet paper market. This report investigates the future needs and requirements for inkjet in key end use markets and determines current and future market size through to 2016 in the light of changes in technology and end user demands.
In addition to utilizing Smithers Pira's in-house market data, the research has accessed the opinions of a cross-section of players throughout the relevant supply chains via 49 interviews conducted with a representative cross section of players across the global supply chain.
Using the combination of primary and secondary research, the output of this research has been assessed and analysed using a PESTEL analysis. A number of forecast scenarios have been developed illustrating the consumption of paper over the next 1, 3 and 5 years.