The Future of European Office Paper Markets to 2020

Office paper is declining around 1% per annum, not as rapid as other grades. Following a long period of growth, and along with many other graphic grades, cut size paper demand slumped as a result of the fall-out from the global economic crisis.

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Product detail
Product type: Market report
Date of publication: 25 Aug 2015
Product format: Digital Copy, Hard Copy
Number of pages: 234
Forecast range: 2015-2020

The cut size paper product has been a mainstay of office and business environments for many years. Following a long period of growth, and along with many other graphic grades, cut size paper demand slumped as a result of the fall-out from the global economic crisis. Technology developments, particularly e-commerce and digitization, continue to adversely impact demand and have even completely negated paper use in some business applications. Now, recent demand has shown some recovery, albeit at lower volumes than pre 2008/9. Indeed some researchers1 are forecasting a more positive short term outlook.

1Glass, M, ‘Graphic Paper Markets’, PRIMA Conference, Hamburg, Apr 2014

Description

The project has evaluated:

  • Evolving technology substitution of paper.
  • Economic pressures including regional influences and differences.
  • Relevant environmental issues on current and future paper demand (through to 2020) across Europe.

The evaluation has been used to assess:

  • How are these factors affecting overall office paper product consumption and future demand?
  • How end use demand varies by type of end user?
  • When will these effects start having more impact on paper suppliers and others involved in the paper supply chain?

The various behavioural and technological trends having a significant impact on the consumption of both electronic media and printed media have been assessed including:

  • The growing influence of smartphone/‘tablet’ computers on office/business practices.
  • The effect of ‘green’ procurement policies – still an influence or now a ‘given’?
  • The impact of governmental and agency cutbacks and continuing moves to digital only processes/protocols on paper consumption.
  • The evolution of end use markets and end users in relation to their need for paper
  • The requirement for paper in developing economies.

The research explored the views of a cross-section of over 40 players throughout the supply chain but with a particular focus on end users companies from a broad range of commercial sectors – e.g. public sector and corporate, financial and legal, educational and commercial.

For More Information:

To learn more about how your company may benefit, please contact Stephen Hill, Global Sales Director by email or phone at +44 1372 802025

This report is part of the Paper Perspectives Program from Dr Graham Moore at Smithers Pira. It has been running since 2006, and is typically 2 studies per year, with a goal of evaluating the impact of a range of issues and trends affecting various paper products, including consumption, demand, long and short term consquences to companies throughout the supply chain and specific product issues and trends. For more information, contact Stephen Hill or Dr Graham Moore

Methodology

The programme will use a combination of the following types of research:

  • Desk research (secondary)
  • Telephone interviews (primary)

Using questionnaires developed and agreed with the project sponsors, 42 telephone interviews were carried out with a representative cross section of the office paper supply chain in the designated geographical areas.

Particular focus was given to end user businesses from a briad range of commercial sectors- i.e. public sector and corporate, financial and legal, health, educational and retail print and advertising.

The output of this research was assessed and analysed using a PESTEL1 analysis and a number of scenarios used to forecast the future demand for cut-size paper in office and business environments over the next 1,3 and 5 years. The geographic scope has been defined as Western & Eastern Europe including Russia.

1P- political; E- economic; S- social; T – technological; E- environmental; L - legislative

Participate

Project sponsors will receive:

  • Copies of proposed investigative questionnaires for comment and revision
  • A report describing the results and analysis of the research, the scenario development, the assumptions on which they are built, and the consequences of realisation of a given scenario on future paper consumption in the office and business environments
  • An optional on-site presentation of the findings and their implications for individual sponsors

Participation

Project sponsorship is being offered to paper manufacturers, machinery manufacturers, filler suppliers, OEM's, ink and chemical suppliers, paper merchants and others who are involved with the manufacture, conversion and selling of appropriate papers.

Project resources

The project will be managed by Dr Graham Moore Strategic Consultant, Paper. Jane O'Hear, Associate Consultant will develop and lead the qualitative research programme and Nick Waite, Head of Market Research will develop and lead the quantitative research. The consultant team will be supported by Smithers Pira's global network of industry consultants and associates.

For More Information

To learn more about how your company may benefit, please contact Stephen Hill, Global Sales Director by email or phone at +44 1372 802025