The Future of Sustainable Packaging to 2020: Convenience VS the Environment

This market reports provides a definitive overview of the sustainable packaging market, outlining production, major producers and converters.


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Product detail
Product type: Market report
Date of publication: 30 Dec 2010
Product format: Market Report
Number of pages: 176

Primary research included a survey of industry leaders, including responses from across the packaging value chain. Secondary research was based on extensive literature analysis of published data and trends collected from leading players regarding consumer choice. The report provides a unique depth of information and analysis.



  • A definitive overview of the sustainable packaging market, outlining production, major producers and converters
  • Analysis of major drivers and sustainable packaging trends shaping the industry, including those that conflict
  • Exclusive technology forecasts clearly illustrated with over 100 tables, figures and scorecards
  • Details of how the packaging industry is trying to satisfy the demands of consumers while maintaining sustainable products


  • Get to grips with the latest sustainable packaging trends, designs and materials
  • Understand the latest developments in sustainable packaging - markets, attitudes and technologies
  • Get the complete picture of the industry with sustainable packaging trends and forecasts to 2020 to help plan your business strategy
  • Understand what conventional packaging functions the consumer will forfeit for more sustainable packaging and how much morethey may be willing to pay


  • Paper and board suppliers
  • Packaging converters
  • Equipment/Machinery suppliers
  • End users
  • Brand owners and retailers
  • Industry consultants and analysts




  • Sustainability as packaging function
  • Environment vs convenience
  • Changing definitions of sustainability
  • Objectives
  • Scope
  • Methodology


  • The growing demand for packaging
  • Sustainability in the future
  • Mega-trends
  • Specific packaging trends and their environmental impacts
  • Drivers and barriers to sustainable packaging


  • The role of shareholders in the packaging industry
    • Consumers
    • Businesses
    • Governments
  • Environmental consciousness and the ethical consumer
    • Consumption at the consumer level
    • Consumer preferences


  • Methodology used to assess attitudes
  • Industry mind-set
    • Factors that drive sustainable consumer packaging
    • Impact of mega-trends on sustainable consumer packaging
    • Consumer desirability of sustainable packaging features
    • Company strategy
    • Changing sustainability strategies over the next decade
    • Environmental regulation for packaging
    • Convenience relative to sustainability in packaging types
    • Convenience in sustainable packaging across various industry sub-sectors
  • Consumer mind-set
  • General agreements among industry and consumers


  • Actions within the company
    • Metrics are a necessity
    • Information sources
  • Actions focusing on the consumer
    • Three Rs rule
    • Sustainability marketing
    • Impact of the global recession


  • Sustainability in the value chain
  • Manufacturing
  • Distribution
  • Retail
  • Post-use elements in the supply chain
  • Good communication is necessary up and down the chain


  • Sustainable design
  • Design to reuse
  • Design to recycle
  • Design to reduce
  • Negligible packaging concepts


  • Overview of materials selection for sustainable packaging
  • Traditional packaging materials' effect on consumer convenience and the environment
    • Metal
    • Glass
    • Paper and paperboard
    • Plastics
  • New sustainable materials
    • Biopolymers
    • Biodegradable polymers
    • New polymeric material types
  • Biodegradable starch and cellulose
  • Polylactides and polyester biopolymers
  • Biopolymers produced from micro-organisms
    • Lightweight and barrier materials
    • Nanocomposites


  • Consumers' attitudes vary by region
    • Over-packaging
    • Waste management and recycling
    • Environmental impact of convenient packaging
    • Impact on developing regions
  • Policies and regulations vary by region
    • Government legislation and regulation
    • Globalisation and local legislation
    • NGO standards


  • Overall packaging market
  • Consumer packaging
  • Sustainable packaging
  • Sustainability in various market sectors
    • Food and beverage
    • Cosmetics and healthcare
    • Other consumer packaging
    • Non-consumer packaging


  • The packaging life-cycle
  • Sustainability in the long-term
  • The 'green' consumer
  • Suggestions for strategy implementation


  • Definitions used in the report


  • Smithers Pira questionnaire

Tables and Figures

  • Examples of how packaging designers meet convenience and environmental demands
  • Revised SPA sustainable packaging definition, strategies and key performance indicators
  • Economic, social, and environmental benefits of sustainable packaging
  • Scorecard example
  • Demands that consumers place on packaging
  • Mega-trends that will affect the future of packaging
  • Packaging trends and environmental impacts
  • Response and ratings of Smithers Pira members regarding drivers for sustainable packaging
  • Examples of organisations with and without sustainable practices
  • What motivates businesses to develop and invest in packaging?
  • Examples of past legislation aiming to reduce the environmental impact of packaging
  • Consumers and sustainability
  • Distribution of company types
  • Factors that drive sustainable consumer packaging
  • Change in importance of sustainability drivers to 2020
  • Impact of mega-trends on sustainable consumer packaging
  • Desirability of sustainable packaging features
  • Strategies that respondents' companies will use for delivering sustainability over the next decade
  • Importance of sustainability strategies in 2020 compared to 2010
  • Importance of environmental legislation and regulations on packaging design in various sub-sectors
  • The influence of convenience vs sustainability in future packaging designs
  • Consumers' willingness to pay more for sustainable packaging
  • Consumers' willingness to trade convenience for improvements in sustainable packaging
  • US consumer attitude toward sustainable packaging features
  • General company efforts to address sustainability
  • Specific example strategies for achieving sustainable packaging
  • Economic and social metrics to measure the progress of a sustainable packaging strategy
  • Sustainable packaging indicators and metrics framework
  • Wal-Mart's sustainable packaging scorecard
  • Examples of businesses benefiting from life-cycle analysis
  • Classification of sustainable claims
  • Classification of the linked-benefit strategy
  • Opportunities to reduce environmental impacts in distribution
  • Waste management options
  • Technologies and principles for sustainable packaging design
  • Packaging design considerations
  • Six rules of thumb for the sustainable packaging designer
  • Guidelines for sustainable design in various product development stages
  • Packaging weight reduction examples
  • Characteristics of traditional packaging materials
  • Classification of paper, paperboard, wood and plastic packaging material by Wal-Mart
  • Examples of recent commercial development of environmentally friendly plastic materials
  • Biodegradable plastics for the packaging industry
  • Overview of biodegradable packaging technology developments and their impact
  • Performance attributes of PLA compared to other common polymer materials
  • Stated concern about over-packaging of household goods, 2008
  • Packaging minimisation initiatives by regions
  • Forms of packaging that global consumers would and would not give up for environmental benefits
  • Examples of non-government organisations active in the sustainable packaging movement
  • Guidelines for designing plastic bottles for recycling
  • Sustainable packaging scorecard: The dissolvable plastic tray
  • Sustainable packaging scorecard: 'Bobble' water bottle can be reused 300 times
  • Sustainable packaging scorecard: Wal-Mart reusable shopping bag is made from mostly recycled materials
  • Sustainable packaging scorecard: Lightweight, foldable beverage pouch
  • Sustainable packaging scorecard: Kraft lightweight salad dressing container
  • Sustainable packaging scorecard: Concentrated laundry detergent
  • Sustainable packaging scorecard: Lite2go lighting fixture uses the packaging as a light shade
  • Sustainable packaging scorecard: Lightweight beer bottles
  • Sustainable packaging scorecard: Recyclable molded pulp support for packaging electronic equipment
  • Sustainable packaging scorecard: Biodegradable wrapper for laundry soap
  • Sustainable packaging scorecard: Salad packaging made from starch-based biodegradable film
  • Sustainable packaging scorecard: Polylactic acid juice containers
  • Sustainable packaging scorecard: Snack bags made from polylactic acid
  • Sustainable packaging scorecard: Biodegradable baking tray made from renewable material
  • Sustainable packaging scorecard: Recyclable label for bottled water
  • Sustainable packaging scorecard: Lipstick package and tube made from renewable plastic
  • Sustainable packaging scorecard: Recycled cosmetic container matches well with a company's brand image
  • Sustainable packaging scorecard: Refillable container for household cleaner
  • Sustainable packaging scorecard: CD/DVD tray made from 100% recycled paperboard and corrugated cardboard
  • Sustainable packaging scorecard: Recycled form-fit shoebox
  • Sustainable packaging scorecard: Lightweight secondary packaging system
  • The three major components of sustainable packaging (business, society and the environment) and what drives them
  • Sustainable packaging as a closed loop system
  • Evaluation of environmental friendliness by producers and consumers
  • Leaders in sustainability outperform other industry players
  • Environmental effect of under- and over-packaging
  • Few studies find consumers willing to pay premiums for environmental packaging
  • Terms often used to describe sustainability, but that confuse the environmentally conscious consumer
  • Shopping behaviours of green shoppers vs all shoppers
  • The packaging cradle-to-cradle life-cycle
  • How packaging is transported throughout the supply chain
  • Products generated in the municipal waste stream (million tons), 1960- 2005
  • Approaches to reduce packaging's environmental impact at individual stages and system-wide
  • Packaging material market share
  • Energy used to produce different biobased and petroleum-based polymers
  • Global attitudes regarding environmentally friendly packaging
  • Environmental laws and regulations focused on packaging
  • Overall packaging market value by material, 2009
  • Consumer packaging market value by material, 2009
  • Consumer packaging market value CAGR by material, 2009-14
  • Consumer packaging market value by geographic region, 2009
  • Consumer packaging market value by end use, 2009
  • Consumers indication of what functions are important in food packaging
  • Examples of soft drink packaging minimisation
  • Political, social, economic, and technological influences in the packaging industry