Brand Strength and Packaging

£4,500.00

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Product detail
Product type: Market report
Date of publication: 31 Dec 2010
Product format: Market Report
Number of pages: 153
Forecast range: 2010-2015

This ground-breaking new report takes an in-depth look at how brand managers assess the performance of packaging when measuring brand strength, and forecasts how this is likely to change over the next five years. With an assessment of 33 end-use categories, this unique report provides a strategic guide to the relationship between brand strength and packaging, the impact of new technologies, changing consumer attitudes and opportunities for brand owners, converters and suppliers. Based on a comprehensive methodology brand strength and packaging is the essential strategy tool detailing how current and emerging trends will shape consumer packaging.

Description

FIND OUT ABOUT 

  • Key brand and packaging attributes in 33 end-use categories
  • The decision-making process for choosing packaging
  • Industry opportunities to 2015

METHODOLOGY 

Brand strength and packaging - a strategic report for brand owners, packaging converters and raw materials suppliersis based on an in-depth combination of primary and secondary research. Primary research included interviews with managers of leading global brands and key players across the packaging value chain, including packaging converters and raw material suppliers. Secondary research was based on extensive literature analysis, including access to unparalleled databases of magazines, journals and conference papers, as well as Smithers Pira's packaging reports and industry forecasts. This unique report provides an unrivalled depth of market intelligence.

WHAT DO YOU GET?

  • Exclusive packaging and brand strength scorecards based on extensive primary research
  • Find out what the most important brand and packaging attributes are in 33 end-use categories
  • Strategic analysis of how brand managers assess brand strength, and the decision-making process for packaging
  • One-hour's free consultancy with the experts behind the report

HOW WILL THIS MARKET INTELLIGENCE REPORT BENEFIT YOU?

  • Gain an in-depth understanding of how brand managers are shaping the packaging industry with strategic forecasts and scorecards to 2015
  • Find out about the global trends affecting consumer packaging, including product and technology developments, changing consumer attitudes and the brand manager today and in five years
  • Get a quantitative assessment of packaging performance and forecasts for how this will develop to 2015

WHO SHOULD BUY THIS REPORT?

  • Brand managers
  • Packaging converters
  • Raw material suppliers
  • Equipment and machinery suppliers
  • Industry consultants and analysts

WHAT'S INCLUDED IN THE PRICE?

  • One hard copy of the report couriered (see order form for postage costs) to you on publication date
  • CD-Rom with searchable pdf
  • Global intranet licence allowing everyone in your organisation access to the study

SPEAK TO THE EXPERTS BEHIND THE REPORT?

  • Buy this report and receive a free one-hour telephone or email consultancy with the experts behind the report.
  • This opportunity can be used to explore any of the issues covered in the report and to answer any remaining questions you may have.
  • The consultancy must be used within six months of purchasing the report.

Contents

EXECUTIVE SUMMARY 

INTRODUCTION AND METHODOLOGY 

  • Report scope and objectives
  • Methodology and definitions

MEASURING BRAND STRENGTH: TRENDS TO 2015

  • How brand managers currently measure the strength or equity of their brands
  • How this is likely to develop or change over the next five years
  • Brand strength: measuring and quantifying attributes
  • product
  • channels to market
  • distribution
  • The brand manager today
  • The brand manager in 2015

MEASURING THE PERFORMANCE OF PACKAGING 

  • Assessing the importance of packaging when evaluating brand strength
  • Key indicators
  • Market trends
  • Technology developments
  • Consumer attitudes
  • Packaging performance
    • Flexible packaging
      • Film
      • Bags and pouches
  • Rigid packaging
    • Bottles
    • Trays and jars
  • Paper and board
    • Folding cartons
    • Corrugated
  • Metal
  • Glass

FOOD PACKAGING TRENDS TO 2015

  • Introduction to food packaging trends
  • Fresh food; frozen food; chilled foods; dried foods; ready meals; baked products; savoury snack foods; dairy products; confectionery; canned and preserved foods; soups, sauces, pickles, oils and fats; baby foods; pet foods:
    • Market trends
    • Brand strength attributes
    • Packaging performance attributes
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2015

BEVERAGE PACKAGING TRENDS TO 2015

  • Introduction to beverage packaging trends
  • Carbonated soft drinks; water; juice and juice drinks; hot beverages; beer and cider; wine; spirits and flavoured alcoholic beverages (fabs)
    • Market trends
    • Brand strength attributes
    • Packaging performance attributes
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2015

PERSONAL CARE PACKAGING TRENDS TO 2015

  • Introduction to personal care packaging trends
  • Bath and shower; colour cosmetics; deodorants; depilatories; fragrances; hair care; men's grooming; oral care, skin care; sun care:
    • Market trends
    • Brand strength attributes
    • Packaging performance attributes
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2015

OTHER CONSUMER PACKAGING TRENDS TO 2015 

  • Introduction to other consumer packaging trends
  • Laundry products; electronic goods; tobacco products:
    • Market trends
    • Brand strength attributes
    • Packaging performance attributes
    • Opportunities for product innovation
    • Opportunities for packaging innovation
    • Trends to 2015

IMPLICATIONS AND OPPORTUNITIES FOR BRAND OWNERS, CONVERTERS AND SUPPLIERS TO 2015

  • Strategic assessment of brand strength and packaging
  • Market opportunities
  • Brand owners: opportunities to 2015
  • Packaging converters: opportunities to 2015
  • Raw material suppliers: opportunities to 2015

Tables and Figures

  • Packaging performance: flexible packaging, film, bags and pouches, rigid packaging, bottles, trays and jars, paper and board, folding cartons, corrugated, metal, glass
  • Food: brand strength scorecard, packaging functionality scorecard, packaging differentiation scorecard, strategic packaging scorecard, ethical packaging scorecard, financial packaging scorecard, packaging aesthetics scorecard
  • Fresh food: brand strength attributes
  • Fresh food: packaging attributes
  • Fresh food: top-10 packaging performance attributes
  • Fresh food: top-10 brand strength attributes
  • Frozen food: brand strength attributes
  • Frozen food: packaging attributes
  • Frozen food: top-10 packaging performance attributes
  • Frozen food: top-10 brand strength attributes
  • Chilled foods: brand strength attributes
  • Chilled foods: packaging attributes
  • Chilled foods: top-10 packaging performance attributes
  • Chilled foods: top-10 brand strength attributes
  • Dried foods: brand strength attributes
  • Dried foods: packaging attributes
  • Dried foods: top-10 packaging performance attributes
  • Dried foods: top-10 brand strength attributes
  • Ready meals: brand strength attributes
  • Ready meals: packaging attributes
  • Ready meals: top-10 packaging performance attributes
  • Ready meals: top-10 brand strength attributes
  • Baked products: brand strength attributes
  • Baked products: packaging attributes
  • Baked products: top-10 packaging performance attributes
  • Baked products: top-10 brand strength attributes
  • Savoury snack foods: brand strength attributes
  • Savoury snack foods: packaging attributes
  • Savoury snack foods: top-10 packaging performance attributes
  • Savoury snack foods: top-10 brand strength attributes
  • Dairy products: brand strength attributes
  • Dairy products: packaging attributes
  • Dairy products: top-10 packaging performance attributes
  • Dairy products: top-10 brand strength attributes
  • Confectionary: brand strength attributes
  • Confectionary: packaging attributes
  • Confectionary: top-10 packaging performance attributes
  • Confectionary: top-10 brand strength attributes
  • Canned and preserved foods: brand strength attributes
  • Canned and preserved foods: packaging attributes
  • Canned and preserved foods: top-10 packaging performance attributes
  • Canned and preserved foods: top-10 brand strength attributes
  • Soups, spices, pickles, oils and fats: brand strength attributes
  • Soups, spices, pickles, oils and fats: packaging attributes
  • Soups, spices, pickles, oils and fats: top-10 packaging performance attributes
  • Soups, spices, pickles, oils and fats: top-10 brand strength attributes
  • Baby foods: brand strength attributes
  • Baby foods: packaging attributes
  • Baby foods: top-10 packaging performance attributes
  • Baby foods: top-10 brand strength attributes
  • Pet foods: brand strength attributes
  • Pet foods: packaging attributes
  • Pet foods: top-10 packaging performance attributes
  • Pet foods: top-10 brand strength attributes
  • Beverages: brand strength scorecard, packaging functionality scorecard, packaging differentiation scorecard, strategic packaging scorecard, ethical packaging scorecard, financial packaging scorecard, packaging aesthetics scorecard
  • Carbonated soft drinks: brand strength attributes
  • Carbonated soft drinks: packaging attributes
  • Carbonated soft drinks: top-10 packaging performance attributes
  • Carbonated soft drinks: top-10 brand strength attributes
  • Water: brand strength attributes
  • Water: packaging attributes
  • Water: top-10 packaging performance attributes
  • Water: top-10 brand strength attributes
  • Juice and juice drinks: brand strength attributes
  • Juice and juice drinks: packaging attributes
  • Juice and juice drinks: top-10 packaging performance attributes
  • Juice and juice drinks: top-10 brand strength attributes
  • Hot beverages: brand strength attributes
  • Hot beverages: packaging attributes
  • Hot beverages: top-10 packaging performance attributes
  • Hot beverages: top-10 brand strength attributes
  • Beer and cider: brand strength attributes
  • Beer and cider: packaging attributes
  • Beer and cider: top-10 packaging performance attributes
  • Beer and cider: top-10 brand strength attributes
  • Wine: brand strength attributes
  • Wine: packaging attributes
  • Wine: top-10 packaging performance attributes
  • Wine: top-10 brand strength attributes
  • Spirits and fabs: brand strength attributes
  • Spirits and fabs: packaging attributes
  • Spirits and fabs: top-10 packaging performance attributes
  • Spirits and fabs: top-10 brand strength attributes
  • Personal care: brand strength scorecard, packaging functionality scorecard, packaging differentiation
  • scorecard, strategic packaging scorecard, ethical packaging scorecard, financial packaging
  • scorecard, packaging aesthetics scorecard
  • Bath and shower: brand strength attributes
  • Bath and shower: packaging attributes
  • Bath and shower: top-10 packaging performance attributes
  • Bath and shower: top-10 brand strength attributes
  • Colour cosmetics: brand strength attributes
  • Colour cosmetics: packaging attributes
  • Colour cosmetics: top-10 packaging performance attributes
  • Colour cosmetics: top-10 brand strength attributes
  • Deodorants: brand strength attributes
  • Deodorants: packaging attributes
  • Deodorants: top-10 packaging performance attributes
  • Deodorants: top-10 brand strength attributes
  • Depilatories: brand strength attributes
  • Depilatories: packaging attributes
  • Depilatories: top-10 packaging performance attributes
  • Depilatories: top-10 brand strength attributes
  • Fragrances: brand strength attributes
  • Fragrances: packaging attributes
  • Fragrances: top-10 packaging performance attributes
  • Fragrances: top-10 brand strength attributes
  • Hair care: brand strength attributes
  • Hair care: packaging attributes
  • Hair care: top-10 packaging performance attributes
  • Hair care: top-10 brand strength attributes
  • Men's grooming: brand strength attributes
  • Men's grooming: packaging attributes
  • Men's grooming: top-10 packaging performance attributes
  • Men's grooming: top-10 brand strength attributes
  • Oral care: brand strength attributes
  • Oral care: packaging attributes
  • Oral care: top-10 packaging performance attributes
  • Oral care: top-10 brand strength attributes
  • Skin care: brand strength attributes
  • Skin care: packaging attributes
  • Skin care: top-10 packaging performance attributes
  • Skin care: top-10 brand strength attributes
  • Sun care: brand strength attributes
  • Sun care: packaging attributes
  • Sun care: top-10 packaging performance attributes
  • Sun care: top-10 brand strength attributes
  • Other non-food: brand strength scorecard, packaging functionality scorecard, packaging differentiation scorecard, strategic packaging scorecard, ethical packaging scorecard, financial packaging scorecard, packaging aesthetics scorecard
  • Laundry products: brand strength attributes
  • Laundry products: packaging attributes
  • Laundry products: top-10 packaging performance attributes
  • Laundry products: top-10 brand strength attributes
  • Electronic goods: brand strength attributes
  • Electronic goods: packaging attributes:
  • Electronic goods: top-10 packaging performance attributes
  • Electronic goods: top-10 brand strength attributes
  • Tobacco products: brand strength attributes
  • Tobacco products: packaging attributes
  • Tobacco products: top-10 packaging performance attributes
  • Tobacco products: top-10 brand strength attributes
  • Opportunities for brand owners to 2015
  • Opportunities for packaging converters to 2015
  • Opportunities for suppliers to 2015

Author Biography

Simon Smith has over 12 years of experience in the packaging industry through roles in the UK and Australia, covering technical and market issues for major FMCG producers such as Henkel and Goodman Fielder. Simon has also worked for the advertising agency DDB on brand strategy and development for FMCG, travel and communications sectors. He has expertise in a number of packaging disciplines, especially: engineering, new product development, testing and consulting.

Simon has hands-on experience of packaging materials and processes developed through packaging projects on: production line efficiencies, cost savings, value improvement, product launches and brand management.

Simon holds a BA Hons in design, an Institute of Packaging Diploma and an AFA Adschools award in 'brand strategy and development'.

Speak to the experts behind the report

Buy this report and receive a free one-hour telephone or email consultancy with the experts behind the report.

This opportunity can be used to explore any of the issues covered in the report and to answer any remaining questions you may have.

The consultancy must be used within six months of purchasing the report.