The global market for brand protection was valued at $1.95 billion in 2010, and is forecast to reach $3.5 billion by 2016. This increase equals a global compound annual growth rate over the five years of 10.5%, with forecast CAGRs for the Middle East and Asia of 14.2% and just over 15.3%, respectively. The Future of Anti-Counterfeiting, Brand Protection and Security Packaging VI comprehensively reports on the brand protection industry's present growth and market trends over the next five years. Business investment, product development and brand protection strategies will benefit from the insights into regional sector growth, consumer trends, economic drivers and new applications.
WHAT DO YOU GET?
- Volume and value data for the eight major brand protection technologies, specific to regions, countries, applications and end use sectors
- In-depth, expert discussion of socioeconomic factors driving market demand, by geography
- Portraits of national markets combining consumer, threat and enforcement trends to highlight hidden geographical market opportunities
METHODOLOGY
A bottom-up approach was used to provide market estimates of the revenue for 2010 for each of the eight technologies: tamper evident devices (not tamper resistant), holograms/DOVIDS, taggants and markers, RFID, security packaging, codes, antitheft labels and track and trace. Secondary research sources gleaned comparative data from semi-structured interviews and written comment to verify and augment the findings. The research methodology provides reliable, detailed market data, trends and insights about current and future threats from brand fraud through to 2016
FIND OUT ABOUT
- Innovative printing technologies and new brand protection applications that are creating new opportunities to collect consumer-marketing data
- The integrity of the supply chain
- How declining economies are creating new brand protection market opportunities in response to consumer trends and regulations
- Accelerating consumer branding trends driven by brand protection products using mobile computing
HOW WILL THIS MARKET INTELLIGENCE REPORT BENEFIT YOU ?
- Gain a strategic perspective on emerging demographic, regulatory and production challenges, and opportunities for informed planning and positioning
- Use current profiles of manufacturers, from global ink suppliers to specialty forensic coatings and tracking protocols,
- to help you apply anti-fraud tactics all along the supply chain
- Gain insights into how protecting your brand with packaging and authentication systems can double as a marketing strategy for differentiation and promotion
WHO SHOULD BUY THIS REPORT?
- Subscribers to the International Anti- Counterfeiting Directory
- Intellectual property policy and strategy planners and advocates
- Forensic technology consultants
- Healthcare and pharmaceutical safety experts
- Packaging industry consultants and analysts
WHAT'S INCLUDED IN THE PRICE?
- One hard copy of the report couriered (see order form for postage costs) to you on publication date
- Electronic copy with searchable PDF
- Global intranet licence allowing everyone in your organisation electronic access to the study
Executive summary
- Introduction
- Protection technologies
- Global counterfeiting
- Market size
Introduction and methodology
- Introduction
- Objectives
- Scope
- Definitions
- Methodology
Key drivers and barriers
- Introduction
- Tamper-evident devices
- Product authentication
- Anti-theft devices
- Track and trace
Hologram companies
- API Group
- Holotek
- Leonard Kurz
- Opsecsecurity
- Pacific Holographics
Ink companies
- Ampacet
- Cabot Corporation
- Colorcon
- Flint Group
- Sun Chemical
Taggants and markers
Label companies
- Appleton Labels
- Avery Dennison
- CCL Industries
- Checkpoint Systems
- RR Donnelley
- Sekuworks
- Securikett
Anti-counterfeiting
Anti-counterfeiting, brand protection and security packaging technologies
- Introduction
- Tamper-evident devices
- Perforated openings
- Film wrap
- Induction sleeves
- Blister packs
- Tear tapes
- Super-strong adhesives
- Synthetic carton board with special seals
- Growth to 2016
- Holograms/DOVIDs
- Surface (embossed)
- Volume (photopolymer)
- UV curing
- Laminates and paper
- Hot-stamping
- Cold-foiling
- Growth to 2016
- Taggants and markers
- Growth to 2016
- RFID
- Chip-based
- Ink-based
- Growth to 2016
- Security packaging and printing
- Substrates
- Labels
- Inks
- Watermarks
- Threads
- Growth to 2016
- Codes
- Barcodes
- Matrix
- QR
- Laser ablation
- Growth to 2016
- Track and trace
- Military
- Government
- Theft deterrence and asset recovery
- Livestock
- Apparel and footwear
- Luxury goods
- Pharmaceutical
- Growth to 2016
- Anti-theft labels and tags
- Electronic Article Surveillance (EAS)
- Forensic marking
- Growth to 2016
End-use sector markets and forecasts
- Introduction
- Food
- Beverages
- Cosmetics
- Healthcare
- Other consumer goods
- Tobacco
- Music and entertainment
- Software
- Publishing
- Apparel
- Sports goods
- Automotive and aviation
- Other industrial products
Geographic markets
Western Europe
Eastern Europe
North America
South/Central America
Asia
Middle East
Africa
Australia