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Fragmentation of the magazine marketplace has led to an increase in circulation, with diversity attracting new readers and brands pushing corporate magazines to customers. For example Sky's magazine has a circulation of over 7 million, and this trend doesn't look to be changing. This is good news for magazine printers, however, getting and retaining this business means being up to date with the latest developments in the printing process, embracing new technologies and making efficiency gains in this competitive marketplace. This brand new study from Smithers Apex examines the magazine printing industry and gets you up to speed on:
- Key drivers and trends affecting the industry
- Advances in paper and inks and how they can enhance the process
- The strategies and developments at key printers and suppliers
Contents
Executive summary
Introduction
Magazine printing: an overview
- Key drivers and trends
- Magazine publishing trends
- Digital emphasis
- Content emphasis
- Custom publishing explosion
- Impact of the internet: the 360-degree approach
- Impact of media fragmentation and the need to deliver customised content
- Ownership shifts
- Advertising trends and stats
- Circulation trends and stats
- Number of titles/magazine volume
- Magazine growth categories
- Distribution frequency
- Page counts and page sizes
- Materials consumption (paper, ink, plates,
cylinders)
- Costs
- Uncontrollable (shorter cycle times/content timeliness, distribution/postal costs, etc.)
- Controllable (subscription/sales practices, etc.)
- Cutting-edge technologies
- Production/binding advancements
- Digital initiatives
- Screening technologies
- Colour/registration progress
- Proofing developments
- Web-to-print boom
Magazine printing process
- Rotogravure
- Lithography
- Digital
- Key machines/presses used today and possible ones for the future
- Impact of integrated automation
- Process analysis by plant type
Magazines, papers and inks
- Paper: why choosing the right one matters
- Breakdown of paper supply and prices
- Paper size
- Paper thickness
- Coated mechanical papers
- Uncoated mechanical
- Coated lightweight
- Coated mediumweight
- Coated fine paper
- Other
- Ink: why using the right kind matters
Pre press
- Need for speed
- Why driving out wasted time in the process is socritical today
Postpress
- Need for efficiency
- Why driving out costs in the process is critical
Company activity
- The changing print production supply chain
- Printers
- Paper suppliers
- Ink suppliers
- Machinery suppliers